Content Strategy and Design Lead

Job Identification:

209935

Job Category:

Enterprise Marketing and Loyalty

Job Schedule:

Full time

Equal Opportunity Employer

EOE, including disability/vets

Exceptional Hospitality Starts with You

This role is based at our corporate office in Memphis, TN

This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As a Content Strategy and Design Lead, you will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster recognition of loyalty benefits. On the Content Strategy and Design Team, reporting to the Director of Content Strategy and Design, you will support brand, property and loyalty projects across web, mobile, guest messaging, connected room and other enterprise content initiatives.

What you'll do during a typical day:

Maintain and help evolve content standards, methodologies, guidelines, principles, and taxonomies for multiple audiences and initiatives.

Create sitemaps, content audits, taxonomies, content models, and content architecture documents.

Oversee smaller, less complex projects and contribute to key components of larger initiatives.

Lead content audits, creative brainstorming sessions and content exploration initiatives.

Contribute to the product strategy and roadmap planning.

Partner with all Hilton brands to establish strategies for balancing content standards and tone of voice across digital products.

You will use content design and strategy methodologies to solve user experience problems, creating clear, contextual content that helps users reach their goals.

Create product and brand content, including interface and UI microcopy.

How you'll collaborate with others:

Collaborate with Hilton's research and optimization teams to ensure content meets user needs and expectations.

Partner with UX and UI designers to shape the user experience through language, components, and interaction patterns.

Liaise with product teams and partners to ensure collection of relevant content and information.

Participate in reviews to ensure products meet business and user objectives.

Projects you'll take ownership of:

Web and mobile brand and property content design

Management of AI tools

Curated website best practices

What It Takes to Make the Stay

You have these minimum qualifications:

Five (5) years of experience creating digital content

Experience developing content across web and mobile platforms

Expertise in content design and content strategy, including best practices and industry standards

It would be useful if you have:

Portfolio of content strategy and design work that reflects strategic thinking, creativity, and measurable business impact

Understanding of AI automation best practices, including responsible use, efficiency, and scalability considerations

Experience developing content frameworks such as taxonomies, metadata, sitemaps, and content standards

How We'll Help You Thrive

At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:

Incredible travel perks

- Enjoy 110 nights of deeply discounted travel, with room rates as low as $40
ight at our world-class hotels through our Go Hilton travel program

Own a piece of Hilton

- Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future

Paid parental leave

- Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents

Personalized caregiving support

- Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones

Crisis concierge

- In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care

Mental health resources

- Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)

Generous paid time off (PTO)

- Recharge, relax, and take time for what matters most

Health & welfare benefits

- From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered

Financial security for your future

- Our retirement plans make it easier to save for what's next

*Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.

Join an Award-Winning Workplace Culture

At Hilton, we don't just deliver exceptional experiences for our guests-we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we've welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.

Our award-winning culture has earned us repeated recognition on the World's Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands (https://www.hilton.com/en/brands/) , and a company-wide commitment to providing the best stay for every guest, we're setting new standards for the future of travel.

Whether you're starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career-and help us make every stay a little more magical.

Curious about life at Hilton? Explore our Careers Blog (https://jobs.hilton.com/blogs) to see why we're more than a great place to stay-we're a great place to work.