Video Editor for Paid Ads (TikTok, Instagram, Facebook)

Remote | Full-time or Part time | Fluent English Required

Time: 9-6pm EST (Hours are flexible, we care about performance not clocks).

Salary based on Experience: Starting USD $1500 - $2000.

About Topfoxx
TopFoxx is a woman-owned sunglasses brand designed in NYC. We don't make glasses that just look good we make glasses that solve problems. Our tangle-free aviators, floating sunglasses, foldable shades, UV400 lenses, and shatter-resistant designs are built for real people. We're a small, remote team, which means we move fast and every person we bring on has a real impact.

We are growing. That growth is driven by performance creative ads that convert, content that earns attention, and a team that understands the difference between looking good and actually selling.

What this role actually is:
This is not a traditional video editing role. This is a performance creative position where video editing is the primary skill but the job is to drive conversions, not just produce content. If your mindset is purely aesthetic, this is not the right fit. If you think in hooks, value props, and buyer psychology while you edit, keep reading.

The last person in this role grew it from video editor into Creative Media Manager collaborating across paid media, organic social, creative, marketing, and influencer teams. We're not expecting you to start there, but we do expect the ceiling to be high. Therefore we are hiring a Paid Media Video Editor who can bring bold ideas to life that convert, drive revenue through design, and elevate our brand visually across every touchpoint. This role blends strategic paid media, marketing performance, video editing, creative direction, and leadership. As the Paid Media Video Editor whose primary focus is creating ads that convert you will take raw footage (UGC, product clips, internal shoots) and turn it into scroll-stopping, conversion-driven video ads for Facebook, Instagram, and TikTok. We don’t need cinematic edits, we need clear, smart, persuasive short form videos that make people click "Buy." You will work underneth the marketing manager.

This is a hands-on, high-ownership role for someone who moves fast, understands selling through short video form, and thrives in a small business/startup environment where creative output directly impacts revenue.

If you’re someone who wants to make money with your creativity, execute fast, think like a marketer, and lead a creative vision, this is your role.

What You’ll Do – Paid Ad Content (Primary Focus)

Create vertical video ads for TikTok, Instagram, Meta & Facebook

Develop multiple hook variations, angles, and pacing structures

Optimize for CTR, thumb-stop rate, retention, and conversion intent

Build high-performing UGC-style and influencer-style ads

Repurpose and remix clips into new testable variations

Select the most compelling 10-15 seconds from longer footage

Apply strong, readable on-screen copy that drives action

Supporting & UGC / Organic Content (Secondary)

Edit short-form product + site videos to improve CVR

Turn influencer + internal footage into organic-style content

Support TikTok, IG Reels, and Shorts when needed

Add captions, transitions, sound, and branded elements

Collaborate with the Social Media Manager on trends and direction

Continuously analyze performance and refine creative

You will stay highly organized across assets and projects, maintain structured Google Drive folders, and build clear creative playbooks and SOPs so workflows are repeatable and scalable.

You will also be responsible for creating clear creative briefs and request docs, proposing ideas for the types of content, clips, angles, and shots needed from the founder, internal team, or UGC creators to produce stronger, higher-converting ad creatives.

Speed, Testing & Execution

Work fast and prioritize execution over perfection

Produce multiple variations within short timelines

Implement feedback quickly so ads can launch and scale

Maintain strong organization, deadlines, and accountability

Operate with a testing mindset – constant iteration and learning

High output and responsiveness are expected.

Platform & Trend Awareness

Stay current with TikTok, Meta, and UGC ad trends

Understand behavior and performance patterns across platforms

Track cultural + viral hooks relevant to U.S. audiences

Bring trend-aware concepts that sell, not just trend-match

What We’re Looking For

Experience editing paid ads or high-performing short-form content

Strong understanding of hooks, pacing, retention, and storytelling

Ability to create UGC-style ads that feel authentic but convert

KPI-driven mindset, you care about results, not just visuals

Organized, proactive, and comfortable with fast iteration

Comfortable receiving and giving direct performance feedback

Must-Have Skills

Experience with Adobe Premiere, After Effects, CapCut, or similar tools

Proven ability to structure short-form content for conversion

Ability to identify and extract the strongest moments from raw clips

Experience writing or applying strong on-screen copy + messaging

Understanding of how creative impacts CTR, ROAS, and performance

Ability to suggest framing, pacing, or direction improvements when needed

Motion graphics experience is a plus.

Tools: Nanabanana pro, adobe premier pro, capcut pro, Higgsfield ai, eleven labs, Runway, motion, figman and HeyGen

Performance & Accountability

click-through rate (CTR)

retention & watch-time

contribution to ad efficiency and scale

Your edits are expected to drive results, not just look good.

Benefits & Growth

Remote role (work from anywhere)

Performance-based bonus potential

Fast-growth startup environment

Paid time off & company holidays

Long-term growth opportunity into senior performance creative

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