Product Marketing Manager

We're looking for a P roduct Marketing Manager

to define how we compete and win in the market. You will translate product capabilities, customer insight, and market dynamics into clear positioning, messaging, and go-to-market execution.
This role sits within the Pipeline Business Line and focuses on the Integrity and Risk product portfolio. You will report directly to the Head of the Pipeline Business Line, operating at the center of commercial decision-making.
As the commercial bridge across Product, Sales, Customer Success, and Marketing Communications, you will ensure alignment on where we play, how we win, and how we deliver value to customers.
You will also lead the market insight engine, ensuring decisions are grounded in real customer, competitive, and market evidence, with clear ownership for defining market direction and commercial positioning.
Open to all DNV USA offices.
What You'll Do
Market Strategy & Insight
Define target markets, segments, and ideal customer profiles
Build and maintain a strong understanding of customer needs, market trends, and competitors
Identify new growth opportunities and translate insights into clear priorities
Positioning & Messaging
Own value propositions, positioning, and messaging across products
Ensure consistency across all commercial teams
Continuously refine messaging based on customer and market feedback
Go-to-Market Execution
Define how we compete and win in the market
Lead and orchestrate product launches and market expansion strategies
Align go-to-market plans to drive measurable improvements in pipeline and win rates
Sales Enablement
Develop playbooks, customer presentations, and competitive tools
Drive adoption and readiness across sales teams
Partner with Sales to improve targeting and win effectiveness
Insight & Feedback Loop
Lead customer research, win/loss analysis, and competitive intelligence
Translate insights into improvements in positioning, go-to-market strategy, and product direction
Establish a strong feedback loop between Sales and Product
Customer & Market Engagement
Engage directly with customers and industry stakeholders to validate positioning and uncover buying drivers
Test commercial assumptions, product/market fit and identify unmet needs
Maintain an active external presence to ensure strategies reflect real-world conditions
Cross-Functional Leadership
Align Product, Sales, Marketing Communications, and Customer Success on market strategy and messaging
Ensure teams operate from a shared understanding of the customer and market