Sales Director

Sales Director
Wisconsin-based | Travel as needed, approximately 25%

At

Rapids Paper + Packaging , a Little Rapids Corporation Company, we’re redefining what’s possible in packaging. Our

ECOVA™ platform

is a recyclable, paper-based alternative to traditional plastic films—engineered to deliver performance, scalability, and sustainability without compromise.

As regulatory pressures rise and brands accelerate efforts to eliminate plastics in packaging, ECOVA is positioned at the forefront of change.

We are seeking a Sales Director to lead the growth and market adoption of this innovative platform. The ideal candidate will thrive in building markets, creating customer demand, and commercializing innovative packaging solutions.

Why This Role is Different
This is not traditional packaging sales.

You will:

Lead growth of a category-defining conversion from plastic to paper-based packaging

Partner with customers to replace conventional plastic packaging at scale

Navigate technical, operational, and sustainability-driven buying decisions

Drive longer-cycle, high-impact solution adoption

What You’ll Do
Drive Market Adoption & Revenue Growth

Identify, develop, and win new opportunities for ECOVA™ across target markets

Build and manage a robust pipeline focused on conversion from plastic to paper-based packaging

Expand strategic accounts through new applications, products, and solutions

Lead Solution-Based Selling

Partner with customers to evaluate feasibility, performance, and conversion pathways

Support trial, qualification, and commercialization efforts

Position ECOVA against evolving regulatory and sustainability requirements

Build Strategic Relationships

Establish trusted relationships with key customers, partners, and stakeholders

Lead negotiations, pricing strategy, and contract development

Represent Rapids at industry events, trade shows, and customer engagements

Lead & Develop a Sales Team

Build and shape a high-performing commercial team while establishing the processes and customer focus needed to scale growth

Align team priorities with strategic market opportunities

Drive accountability and performance

Shape Strategy with Market Insight

Monitor market trends, customer behavior, and competitive activity

Translate insights into actionable growth strategies and forecasts

Maintain visibility into key opportunities and risks across the portfolio

Collaborate Across the Business

Partner cross-functionally with operations, R&D, and marketing to deliver solutions

Align sales strategies with manufacturing capabilities and innovation pipelines

Support continuous improvement and evolution of the sales process

What You Bring

5+ years of sales leadership experience, including team management

Experience in flexible packaging, paper, film, or adjacent manufacturing industries

Proven track record of driving growth and winning new business

Strong background in consultative or solution-based selling

Experience navigating complex sales cycles with technical stakeholders

Exposure to sustainability-driven products, packaging innovation, or material conversion strongly preferred

Key Strengths

Strategic Thinking

– Sees beyond individual deals to shape long-term growth

Business Acumen

– Understands financial drivers and market dynamics

Influence & Negotiation

– Drives outcomes while building lasting partnerships

Problem Solving

– Navigates complexity and removes barriers to adoption

Communication

– Clearly articulates value across technical and business audiences

Leadership

– Develops talent and drives team performance

Why Join Rapids Paper + Packaging?

Be part of a family-owned company with deep expertise in paper, printing, and packaging

Work on a platform designed to replace plastics in packaging with recyclable alternatives

Help customers meet sustainability goals and evolving regulatory demands

Play a visible role in shaping the future of packaging innovation

Apply Today
If you’re a strategic sales leader who thrives on driving change, building markets, and delivering growth—we’d love to connect.

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