Senior Associate, Paid Search

Paid Search Sr. Associate
The Paid Search Sr. Associate executes Search Campaigns and has a strong hand in the strategic approach for search campaigns. The goal for this role is to “bridge” the campaign execution and client objectives, deeply understanding client needs and ensuring our Search execution and management delivers against these goals.

Responsibilities

Responsible for ongoing management, execution, and monitoring of SEM campaigns

Oversee day-to-day management of approved budgets and pacing progress, supporting Associate in financial system updates and changes in publisher mix

Manage internal status doc, keeping team organized and providing guidance on task approach and timing expectations

Partner with Search Associate to train and mentor on Search campaign management and executional best practices

Set direction, provide feedback and finalize campaign builds; including keyword research, ad copy creation and overarching campaign architecture

Steward submissions through client med/legal review process, and accurately launch new campaigns in alignment with approved assets

Partner with Search Supervisor to drive campaign testing and optimization objectives and initiatives, ensuring campaign performance is regularly reviewed

Lead reporting work stream by providing insights; giving meaning and next steps to performance data

Vocal role in defining our approach and response to client asks or questions, linking client needs to Search solutions and ensuring timely follow-up

Support development of Search plan, including budget forecasts, relevant industry trends, competitive insights, lessons learned and/or opportunities to evolve approach to accomplish brand objectives

Qualifications

2+ years of direct Search campaign management

Intermediate Expert level proficiency in MS Excel

Understanding of search campaign management toolkit including Google Ads, Microsoft Ads, Search Ads 360, etc; able to navigate, establish settings, pull reports, and implement changes across platforms

Understanding of Search metrics and how they are connected

Healthcare industry knowledge a plus

Benefits
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: $60,800 - $84,000 annually. The Company reserves the right to modify this pay range at any time.

All your information will be kept confidential according to EEO guidelines.

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