Field Marketing Manager - Mid-Market, West

(Sr.) Field Marketing Manager – Mid‑Market, West
Phoenix, AZ, United States

About the Role
As a Verkada Field Marketing Manager you are an essential member of the GTM function for our Mid‑Market segment. You will be instrumental in defining the strategic direction of our regional campaigns and event strategy needed to build pipeline and deepen relationships with our top accounts. Your contributions will directly result in millions of dollars of pipeline created.

We are looking for candidates to work out of San Mateo, Austin, or Phoenix when they are not traveling.

What You’ll Do

Partner with sales and channel leadership on the overall needs, strategy, focus, approach, and regular expected results from marketing specific to your region

Execute best‑in‑class regional and local campaigns, both direct and partner‑led, including Verkada hosted events, regional trade shows, local webinars, and any other tactics needed to achieve pipeline goals

Execute account‑based marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own

Drive local, high‑touch, thought leadership and customer executive collaboration and community on the topic of physical security and the cloud

Advise the corporate and broader demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns

Work with top channel partners to develop their overall marketing and customer engagement approach

Collaborate with Product Marketers to build positioning, messaging, customer advocacy and assets

What You Bring

5–10 years of B2B marketing experience

Strong ability to logistically execute on multiple concurrent events that require effective pre‑/during‑/post motions and communication among cross‑functional teams

Experience working with channel or strategic partners to plan and execute programs that achieve excellent results

Strong ability to qualitatively and quantitatively develop your understanding of the main personas that drive the procurement process and Verkada’s value proposition

Proven ability to act as an advisor and peer with sales leadership

Entrepreneurial spirit and ability to execute in ambiguous fast‑paced environments

Proven track record executing creative or out‑of‑the‑box event and demand generation programs

Willingness to travel 30–40% of the time (1–2 days a week on average)

Inbox 0 mentality

US Employee Benefits

Healthcare programs with 100% coverage for employee premiums and 80% for family premiums

Nationwide medical, vision and dental coverage

Health Saving Account (HSA) with employer contributions and Flexible Spending Account (FSA) with tax‑saving options

Expanded mental health support

Paid parental leave policy & fertility benefits

Paid holidays, extended firm‑wide holidays, flexible PTO and personal sick time

Wellness/fitness benefits

Healthy lunches provided daily

Annual Pay Range

$115,000 - $180,000 USD

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

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