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Marketing Specialist II

Members 1st Federal Credit Union · Enola, PA, USA ·

Pay:
60.000 - 80.000
Job type:
Full Time

Overview
When you join the Members 1st team, you become part of something much bigger than a credit union. You become part of our famly—a tight-knit bunch with big dreams and even bigger values. It is an exciting time for us as we continue to grow, and we hope that you will choose to grow along with us. Wanting the absolute best for our associates means more than just competitive pay. It means fantastic healthcare, paid benefits, opportunities for professional advancement and work‑life balance—and best of all, a place where you are accepted and respected for your individuality.

Responsibilities
The Marketing Specialist II will lead the development, coordination and execution of comprehensive multi‑channel marketing campaigns with strategic oversight and creative ownership. This role expands beyond tactical execution to include campaign strategy development, cross‑functional collaboration with marketing and relationship building with other business unit leadership. This position requires advanced analytical capabilities to partner with the Digital Engagement & Research teams to interpret campaign performance data, identify market trends and recommend strategic improvements. The Marketing Specialist II will manage multiple complex projects simultaneously while maintaining quality standards and meeting deadlines. They will serve as the primary point of contact for selecting marketing products and have decision‑making authority for campaign modifications within established parameters. Under the supervision of the Marketing Manager, this role includes some budget oversight responsibilities for assigned campaigns and projects, requiring cost‑benefit analysis and ROI optimization. The Marketing Specialist II will also contribute to the development of marketing policies and procedures, bringing practical experience to strategic planning discussions.

Skills

Advanced oral and written communication skills as well as presentation skills

Advanced organizational and strategic project management capabilities

Exceptional creative and innovative problem‑solving abilities

Strong business acumen and familiarity with client and stakeholder relationship management

Comprehensive knowledge of marketing theory, practice and industry innovations

Advanced understanding of marketing analytics and market research

Knowledge of emerging technologies and their marketing applications

Competencies

Accountability and self‑management

Communication

Effective knowledge

Innovation and problem‑solving

Teamwork and leadership

Working Conditions / Physical Demands

Ability to communicate effectively in English, both orally and in writing

Visually able to perform activities such as preparing and analyzing data and figures, viewing a computer terminal, and extensive reading

Ability to sit for extended time periods

Sufficient manual skill for operation of PC keyboard and other standard office equipment

Ability to travel, including occasional overnight travel

Ability to exert minimum amounts of force occasionally to lift, carry, push, pull or move objects

Qualifications
3‑5 years of related experience

Driver's License
No

Education Level
General and business knowledge equivalent to a bachelor's degree

Certifications
None

Equal Opportunity Employer
Members 1st provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Compensation Overview
We are excited to offer a competitive salary for this position. This figure serves as the entry point in our salary range, and there is potential for the actual salary to be higher based on a variety of factors, such as your experience, skills, education, and location. We believe in recognizing and rewarding talent, so our compensation packages are thoughtfully designed to reflect the unique qualifications and contributions of each candidate.

Minimum Salary For This Position Is
$63,000+/yr

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