Social Media and Communications Specialist in Gainesville, FL

The Collier Companies is seeking a Communications and Social Media Specialist to work on‑site at our Florida Home Office in Gainesville. The role focuses on establishing public relations and media opportunities, composing website and print copy, managing online reviews, promoting awards, building and scheduling social media content, and monitoring engagement and performance.

Responsibilities

Write and edit publications and press releases

Write and edit industry award submissions

Manage internal communications

Compose community web and brochure copy

Oversee company‑wide reviews and reputation

Manage and promote corporate and community social media accounts

Monitor social media engagement, reach, and performance

Onboard new team members with marketing introductions

Host monthly marketing training

Develop and execute community‑level social media strategies aligned with leasing goals and occupancy needs

Analyze campaign and post performance to optimize engagement, reach, and conversion to tours/leads

Partner with leasing teams to translate traffic trends into actionable marketing strategies

Provide ongoing coaching to onsite teams on best practices

Develop playbooks, templates, and resources for consistent execution across communities

Stay current on platform updates, trends, and algorithm changes

Qualifications

Experience with copywriting (required)

Marketing agency experience (plus)

Training content and development for social media platforms (plus)

Strong experience with Meta Business Suite, Instagram, and LinkedIn (required)

Previous leasing or sales experience (plus)

Entrata experience (plus)

Knowledge and experience in PR (plus)

Benefits

401(k) match 100% up to 10% of gross income

Up to 24 days off in first year with annual increase

Company‑branded TCC logo attire provided

Comprehensive medical, dental, and vision insurance

Group and supplemental life insurance options

Healthcare reimbursement account and legal services insurance

Career growth opportunities

Industry education opportunities

Background checks are an employment requirement.

The Collier Companies is an Equal Opportunity Employer.

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