Associate Director, Professional Promotional Marketing - Oncology

The Role
The Associate Director, US Marketing, Hematology, will develop and implement brand strategies and execution plans for Genmab's first hematology asset, EPKINLY. The role reports to the Director of EPKINLY HCP Marketing and will work closely with the US Marketing Team, EPKINLY cross‑functional teams, and EPKINLY Alliance collaboration partners. Success in this role requires strong leadership, strategic thinking, a collaborative mindset, oncology/hematology experience (highly preferred), and a proven record of accomplishment operating in an emerging/developing organization.

Responsibilities

Develop and shape key strategies, pull‑through prioritized tactics, and live into the overall brand vision set by Genmab organizational leadership

Seamlessly integrate promotional strategies into the overall product brand plan

Develop and manage detailed tactical plans and related content to drive brand and launch readiness goals

Partner effectively across Brand and Digital Marketing, within Genmab and across Alliance collaboration, to implement brand campaigns, positioning, and messaging across all brand collateral, including promotion for new indications

Effectively translate primary and secondary data into insight‑driven decision making and actionable strategies and tactics to establish and sustain a competitive marketplace advantage

Shape peer‑to‑peer strategies through advisory boards, steering committees and other customer engagement events across FL indications

Work productively to lead through external agency partners, key internal stakeholders, cross‑functional groups within the Genmab organization, and Alliance collaboration to drive performance results

Partner with sales leadership and develop clear strategic and executional direction for the sales force

Manage project timelines, budgets, and all key deliverables aligned to brand goals

Requirements

A minimum of a bachelor’s degree is required; MBA preferred

8+ years of professional relevant experience required, including US in‑line marketing experience

Oncology/hematology marketing experience highly preferred

Prior joint venture, co‑promote, or co‑marketing alliance experience preferred

Strategic and creative mindset; ability to translate insights into actionable strategies

Proven track record of brand performance, including developing strategies and tactics with measurable impact

Track record of driving strong sales force engagement and execution; digital and non‑personal marketing experience and innovation

Excellent verbal and written communication skills for a wide range of audiences, including management teams

Ability to lead and motivate cross‑functional team members and stakeholders; one team mentality

Experience working in a highly complex, dynamic environment of an emerging organization preferred; self‑starter with strong initiative, proactive and solution‑oriented, and able to function autonomously

Ability to thrive in a rapidly evolving, fast‑paced work environment

Resourceful, decisive, and proactive approach to managing multiple priorities in a fast‑growing organization

Commitment to corporate culture of innovation, patient‑centricity, inclusion, and compliance

Ability to travel domestically

For US based candidates, the proposed salary band for this position is as follows:

$176,400.00 - $264,600.00

Benefits

401(k) Plan:

100% match on the first 6% of contributions

Health Benefits:

Two medical plan options (including HDHP with HSA), dental, and vision insurance

Voluntary Plans:

Critical illness, accident, and hospital indemnity insurance

Time Off:

Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave

Support Resources:

Access to child and adult backup care, family support programs, financial wellness tools, and emotional well‑being support

Additional Perks:

Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses

About You

You are genuinely passionate about our purpose

You bring precision and excellence to all that you do

You believe in our rooted‑in‑science approach to problem‑solving

You are a generous collaborator who can work in teams with a broad spectrum of backgrounds

You take pride in enabling the best work of others on the team

You can grapple with the unknown and be innovative

You have experience working in a fast‑growing, dynamic company (or a strong desire to)

You work hard and are not afraid to have a little fun while you do so

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