Program Engagement & Marketing Coordinator

Program Engagement & Marketing Coordinator - Recreation & Parks Department (City of Essex Junction)
The City of Essex Junction is seeking a motivated and creative Program Engagement & Marketing Coordinator to lead marketing, outreach, and engagement efforts for the Recreation & Parks Department. This role plays a key part in increasing program participation, strengthening community connections, and supporting revenue generation through coordinated marketing, sponsorship, and engagement initiatives.

This is a full‑time, year‑round position with some evening and weekend work required.

Pay / Wages
The pay rate is between $47,640 to $58,000 annually based on experience.

Benefits

3 weeks paid vacation to start.

14 paid holidays

18 sick days per year

Retirement benefits include apension plan (VMERS C)or deferred compensation plan (VMERS DC) , and the ability to contribute to a 457, Traditional IRA or ROTH

Generous health insurance benefit in which the City pays 94% of the premium for medical and the first 80% of the deductible. After that, you are only responsible for the next 20%, which is not more than $600 for single plans and no more than $1200 for all other plans for covered medical expenses.

100% employer paid for dental and vision

100% employer paid short-term disability and life insurance

Qualified Employer for Public Service Student Loan Forgiveness Program

Key Responsibilities
Marketing, Engagement, and Brand Management

Develop and implement department-wide marketing strategies to support program enrollment, events, and initiatives

Establish and maintain consistent branding across digital, print, and public-facing materials

Evaluate campaign performance and adjust strategies to improve participation and engagement

Digital Communications & Public Engagement

Manage and update website content and structure

Oversee social media strategy, content creation, and community engagement

Coordinate public-facing communications related to programs, events, and department initiatives

Program Support & Community Outreach

Collaborate with program staff to design marketing and outreach strategies that support enrollment goals

Develop initiatives to increase participation across programs and community events

Represent the department at community events and outreach opportunities

Grant & Sponsorship Development

Research, write, and submit grant applications; coordinate internal data collection

Track grant outcomes and ensure compliance with reporting requirements

Develop and manage a sponsorship program to support programs and events

Build and maintain relationships with local businesses and community partners

Track sponsorship revenue and performance

Required Qualifications

Ability to clearly read, write, and communicate information such as policies, reports, and public-facing materials

Strong written and verbal communication skills with the ability to work collaboratively across teams

Ability to calculate percentages, averages, and use basic data analysis to inform decisions

Proficiency with word processing, formatting, editing, spreadsheets (including filters, pivot tables, and reporting), and basic design or data-tracking tools

Strong organizational skills, attention to detail, and ability to work independently and manage multiple priorities

Ability to exercise discretion, sound judgment, and problem‑solving skills in a dynamic environment

Education and Experience

Bachelor’s degree in marketing, communications, business, recreation, or a related field and two to three years of relevant professional experience or an equivalent combination of education and experience

Experience in municipal government and/or parks and recreation is preferred

Certifications and Other Requirements

American Red Cross First Aid and CPR certification (or ability to obtain)

Certified Parks and Recreation Professional (CPRP) preferred or ability to obtain within one year

Equal Employment Opportunity
The City of Essex Junction is an equal opportunity employer. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other status protected by applicable federal or state law. The City is committed to administering all employment practices in accordance with these laws.

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