WeatherTech® is hiring: SEO Specialist in Bolingbrook

WeatherTech Direct, LLC is seeking a well-qualified SEO Specialist to improve organic visibility, search performance, and content discoverability across WeatherTech's ecommerce ecosystem. This role expands beyond traditional SEO to support answer‑driven and AI‑powered search experiences (AEO & GEO), ensuring content is optimized for rankings, direct answers, and generative search visibility. This is an on‑site position located at our Bolingbrook, IL corporate office. This is a great opportunity to join our growing company.

Essential Functions

Own technical SEO health, including site architecture, crawlability, indexation, rendering, and structured data implementation

Conduct keyword and topic‑based research to identify opportunities aligned with search intent and evolving user behavior

Partner with Merchandising and Content teams to optimize PLPs, PDPs, buying guides, and editorial content

Optimize and structure content for answer‑driven and AI search experiences, including featured snippets, People Also Ask, zero‑click results, and AI‑generated responses

Develop internal linking strategies, content hierarchy, and semantic topic clustering to strengthen authority and discoverability

Monitor and analyze performance across rankings, traffic, click‑through rates, and SERP feature visibility, including AI‑driven placements

Identify technical issues and collaborate with developers to implement SEO best practices and improvements

Support site redesigns, launches, and enhancements with SEO requirements, QA, and validation

Analyze competitor strategies and search trends across traditional and AI search landscapes

Track and report on performance across multi‑surface search (web, AI, image, and marketplace)

Execute ongoing optimizations and support SEO testing and experimentation initiatives

Support local, marketplace, and emerging search efforts, including product data optimization for search and AI platforms

Perform other duties as assigned

Qualifications

4–7+ years of SEO experience, preferably within ecommerce

Strong understanding of technical SEO, including crawlability, indexation, site architecture, and structured data

Experience with GA4, Google Search Console, and SEO tools (e.g., Screaming Frog, SEMrush, Ahrefs)

Working knowledge of Answer Engine Optimization (AEO), including featured snippets, People Also Ask, and voice search

Familiarity with Generative Engine Optimization (GEO) and AI‑driven search ecosystems

Understanding of entity‑based and semantic SEO, including how search engines interpret and connect content

Awareness of modern search behavior, including zero‑click searches and AI‑driven discovery

Experience collaborating cross‑functionally with content, product, and development teams

Strong analytical, problem‑solving, and communication skills

Experience with or exposure to enterprise e‑commerce platforms preferred

Must be authorized to work in the United States

Benefits

Outstanding BlueCross BlueShield of Illinois medical plans, as well as dental, vision, short and long term disability, and company‑paid life insurance

401(k) plan with employer matching

Paid vacation, holidays, and personal time

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