Regional Sales Manager - Central US

*MUST HAVE FOODSERVICE SALES EXPERIENCE*

About Us
Cofresco Foodservice, a proud division of the Melitta Group, is an international brand serving the dynamic foodservice industry. Since entering the North American market in 2019, we’ve experienced rapid growth and are looking for motivated individuals to join our team and help shape our continued success.

The Regional Sales Manager – Central
drives growth across the Central US by leading and motivating broker partners, strengthening distributor relationships, and expanding adoption with key operators and end users. This role requires a strategic, hands‑on sales leader who thrives in an entrepreneurial environment and is motivated by building something new in a high‑potential market.

Key Responsibilities

Recruit, train, and motivate broker networks to maximize territory coverage and sales performance.

Provide sales guidance, goal setting, and accountability to ensure brokers are aligned with company objectives.

Conduct regular business reviews with brokers to track performance and identify opportunities.

Distributor & Customer Engagement

Manage and grow relationships with key distributors to drive product availability and sales.

Build strong partnerships with operators and end users, conducting product demonstrations and presentations.

Support customer programs, promotions, and product training at the regional level.

Sales Growth & Territory Strategy

Develop and execute a regional sales plan to accelerate adoption of Cofresco’s patented dispensing system.

Drive new customer acquisition while expanding sales with existing accounts.

Track regional performance against sales targets and adjust strategy as needed.

Monitor and manage trade spend, customer programs, and sales budgets for the Central region.

Ensure efficient use of resources to maximize ROI.

Provide accurate forecasting and sales reporting for senior leadership.

Market Insights & Representation

Stay informed on market trends, competitive activity, and customer needs.

Represent Cofresco at trade shows, industry events, and regional meetings.

Act as a brand ambassador for a patented, best‑in‑class product exclusive to the U.S. market.

Qualifications

Based in or near

Chicago, Dallas, or Houston

with easy access to a major airport.

3–5+ years of successful sales experience in the

foodservice industry .

Non-foods sales experience

(e.g., packaging, supplies, equipment) is preferred.

Proven success working with

brokers, distributors, and key operators

in the Central region.

Strong understanding of

budget management, trade spend, and program execution .

Must travel up to

60% across the region .

Compensation

$105,000 - $115,000 annually, commensurate with experience.

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