Director of Business Development-Senior Living

Director of Business Development
The Director of Business Development is responsible for generating qualified referral leads to support occupancy goals at their assigned Northbridge communities. This role builds and strengthens relationships with healthcare, professional, and community referral sources through consistent outreach efforts, including in-person visits, presentations, event coordination, and follow-up communication. Working closely with community and home office leadership, the Director of Business Development supports outreach planning while ensuring Northbridge brand standards and service expectations are consistently represented.

Essential Job Functions

Outreach & Referral Relationship Development

Develop and maintain strong relationships with professional, healthcare and community referral sources to increase qualified referral and improve lead generation outcomes.

Conduct consistent outreach activity, including cold calls, in-person visits, presentations, and structured follow-up communications.

Event Planning

Support coordination of community-based outreach events, seminars, education programs and functions to increase brand awareness and referral development.

Partner with community leadership to plan and execute events that align with occupancy, sales and move-in objectives.

Represent Northbridge and assigned communities in a consistently professional manner.

Documentation & Reporting

Maintain accurate and timely referral source and outreach documentation, including contact notes, communication, and follow-up plans using CRM.

Maintain accurate and up-to-date database of professional, healthcare and community referral sources.

Prepare outreach activity updates, plans, reports and professional correspondence as needed.

Ensure referral activity goals are consistently met, including required referral contacts as directed by Executive Director and/or VP Marketing.

Educational/Vocational Requirements

Associate’s degree or Bachelor’s degree preferred in Marketing, Communications, Business, Healthcare Administration, or related field. Relevant work experience may be considered in lieu of degree.

Minimum of 5 years of experience in community outreach, healthcare marketing, referral development, sales support, business development, or similar role.

Experience working in senior living, healthcare, home health, hospice, rehabilitation, or case management referral environments preferred.

Minimum Eligibility Requirements

Must possess a valid driver’s license and maintain reliable transportation.

Must be able to travel frequently to assigned communities and referral sources within the designated territory. Requires the ability to communicate in English both orally and in writing.

Ability to communicate effectively with residents, families, staff, community officials and the public.

Must have compassion for and desire to work with the elderly.

Ability to relate to the work with ill, disabled, elderly, emotionally upset, and, at times, hostile people within the community.

Ability to work a flexible schedule, including occasional evenings and weekends based on business needs.

Must meet all State health requirements.

Must pass criminal background check.

Must be able to perform duties and responsibilities with or without reasonable accommodation.

Why Join Our Team

Competitive Salary: Compensation reflective of your expertise and dedication.

Flexible Work Schedule: A work schedule that accommodates your personal commitments.

Paid Leave: Enjoy generous allocations for holidays, vacation, and personal days, ensuring you have time to recharge.

Health and Wellness Plans: Access comprehensive health insurance plans for you and your dependents, promoting overall well-being.

Retirement Savings: Participate in a 401(k) plan with a company match to build financial security for the future.

Professional Development: Continuous learning and advancement opportunities to enhance your skills and career trajectory.

Criminal Background Screening is required.

All candidates will be required to show valid proof of full vaccination for COVID-19 before commencing work or commit to obtaining full vaccination within 30 days of commencing work, unless they receive an approved exemption.

#J-18808-Ljbffr