Digital Marketing Manager

# Digital Marketing ManagerNational Association of Landscape ProfessionalsFull TimemidHybridFairfax, Virginia, USPosted Yesterday## Role OverviewNational Association of Landscape Professionals is hiring a mid-level Digital Marketing Manager. This is a full-time hybrid role, based in Fairfax. Part of National Association of Landscape Professionals's Lifecycle hiring, posted yesterday. Full responsibilities, required qualifications, and the apply link are listed in the description below.## Salary ContextSalary is not disclosed in this posting. Market median for Mid-level Lifecycle roles is $100k-$140k (based on 150 comparable listings). Many employers share specifics during the interview process or after an initial screen.## Resume Keywords to IncludeMake sure these keywords appear in your resume to improve ATS scoringGoogle AdsGoogle AnalyticsGA4HubSpotEmail MarketingORBenefitsKPIsSign up free to auto-tailor your resume with all these keywords and get a higher ATS score## Job DescriptionDigital Marketing ManagerNALP is seeking a curious, collaborative, and hands-on Digital Marketing Manager to plan, execute, and optimize digital marketing campaigns across paid advertising, email marketing automation, social media, and web channels.This is a great opportunity for a digital marketer with approximately five or more years of experience who enjoys owning campaigns from strategy through execution, reporting, and optimization. The ideal candidate has strong experience with paid digital campaigns, email marketing platforms, audience segmentation, marketing automation, and campaign analytics. HubSpot experience is strongly preferred.This is a full-time, exempt, hybrid role with a minimum of one day per week in the office in Fairfax, Virginia.What You’ll Do* Manage digital advertising campaigns across platforms such as Meta, LinkedIn, StackAdapt, and Google Ads.* Build and optimize email campaigns, automated workflows, audience segments, lead nurture campaigns, forms, and reports in HubSpot.* Track, analyze, and report on campaign performance using HubSpot, Google Analytics/GA4, ad platform data, and social media analytics.* Support social media marketing, including content planning, campaign promotion, paid social, publishing, and performance reporting.* Write and edit marketing copy for digital ads, emails, landing pages, social media, website updates, and promotional materials.* Support occasional in-person marketing and event needs, including preparing signage, collateral, displays, materials, and shipments.What We’re Looking For* Approximately five or more years of marketing experience, including hands-on digital campaign management.* Experience creating, implementing, tracking, and optimizing paid campaigns across Meta and LinkedIn; Google Ads experience is a plus.* Experience building emails and automated campaigns in an email marketing or marketing automation platform; HubSpot experience is strongly preferred.* Strong understanding of audience segmentation, workflows, campaign reporting, digital KPIs, and email marketing best practices.* Social media marketing experience, including content creation, paid social, and performance analysis.* Strong writing, editing, proofreading, organization, and communication skills.* A proactive, curious, ambitious, and collaborative marketer who takes ownership and initiative.* Experience in association, nonprofit, membership organization, event marketing, or professional services is a plus but not required.### Benefits* 100% employer-paid medical, dental, life & disability insurance premiums for employees* Generous paid leave + holiday office closures* Parental leave* 401(k) with robust match* Professional development supportSalary - $70,000 - $75,000### How to ApplyPlease submit your resume and a brief cover letter highlighting your experience with digital advertising, email marketing automation, HubSpot or similar platforms, and campaign reporting.NALP is an equal opportunity employer.
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