Marketing and Sales Coordinator

Kids’ League is a trusted after‑school and summer program serving Westford families for nearly 30 years. We provide a fun, structured environment where children stay active, build friendships, build confidence, and explore their interests through sports, art, STEM, outdoor play, and more. As we continue to grow, we’re looking for a motivated, relationship‑focused professional to help us connect with more families and increase enrollment across our programs.

Role Description
This is a marketing and sales position focused on growth. The Marketing & Sales Coordinator will be responsible for generating leads, following up with prospective families, building community relationships, managing tours, overseeing marketing efforts, and helping convert inquiries into enrollments. Success in this role will be measured through lead generation, tours scheduled, conversion rates, and overall enrollment growth.

Position Requirements

Some weekday afternoon availability (2:00 PM–6:00 PM) required

Hybrid position (Westford office and remote work)

Key Responsibilities

Respond promptly to inquiries from prospective families

Follow up consistently with all leads via phone, email, and text

Schedule and conduct parent tours

Answer parent questions and guide families through the enrollment process

Build strong relationships with prospective families

Track leads from first contact through enrollment

Manage social media content and engagement across key platforms

Create and coordinate marketing campaigns to generate new leads

Manage and monitor Google Ads campaigns

Support email marketing campaigns and program promotions

Help maintain website content and enrollment information

Build awareness of Kids’ League throughout the community

Track advertising performance and return on investment

Community Outreach

Build relationships with local schools, businesses, and community organizations

Represent Kids’ League at community events, fairs, and networking opportunities

Generate leads through partnerships and outreach efforts

Coordinate open houses, trial days, and enrollment events

Analytics & Growth

Implement and maintain systems for tracking leads, referrals, and advertising effectiveness

Use Google Analytics and Google Search Console to monitor website traffic and referral sources

Track and report key metrics, including:

Leads generated

Conversion rates

Advertising performance

Conduct competitive research and monitor local childcare and after-school program trends

Identify opportunities to improve marketing effectiveness and enrollment growth

Qualifications

Strong communication and relationship‑building skills

Organized, detail‑oriented, and dependable

Comfortable speaking with parents and community partners

Self‑motivated and able to work independently

Results‑driven mindset with strong follow‑through

Experience in sales, marketing, customer service, enrollment, or business development preferred

Experience with social media marketing, Google Ads, Google Analytics, or CRM systems is a plus

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