Morgan & Morgan, PA. is hiring: SEO Manager in New York

Responsibilities

SEO and AEO Strategy: Own and execute the organic search, local search, and answer engine optimization strategy. Drive visibility and lead generation across traditional search engines and emerging generative AI platforms, ensuring delivery of all core departmental initiatives.

Team Leadership: Manage direct reports while providing strategic guidance to broader partners. Support team growth and performance across both AI driven visibility initiatives and traditional organic search programs.

Cross-Functional Collaboration: Lead initiatives that require alignment across marketing, brand, engineering, product, and other internal teams. Translate SEO and AEO needs into clear requirements and drive execution through collaboration and influence.

Measurement and Insights: Analyze, document, and present SEO and AEO performance on a daily, weekly, monthly, and quarterly basis. Communicate insights clearly to marketing leadership and executive stakeholders, connecting performance to business outcomes.

Innovation and Experimentation: Stay current on SEO, AEO, and digital marketing trends. Proactively test new tools, platforms, and strategies to improve organic visibility, lead quality, and efficiency.

Required Qualifications

6 or more years of SEO experience at mid to large organizations with multiple locations

3 or more years of experience directly managing teams

Advanced experience analyzing and optimizing content for organic lead generation

Proven experience optimizing for generative AI engines, answer platforms, and emerging discovery tools

Demonstrated success generating leads from organic search results pages, answer engines, and other organic acquisition channels

Deep understanding of technical SEO and on-site optimization best practices

Ability to deliver clear, actionable recommendations across content, internal linking, and technical improvements

Proven experience building internal linking strategies, local SEO campaigns, content programs, site speed improvements, and usability enhancements for both organic and paid users

Experience conducting regular competitive analysis for both local and national brands and translating insights into action

Strong understanding of local SEO ranking factors and performance drivers

Proficiency with SEO and analytics tools including Conductor, SEMrush, Mouseflow, Google Analytics 4, Supermetrics, Google Business Profile, BrightLocal, Authority Labs, and similar platforms

Consistent engagement with evolving SEO and AEO trends

Experience influencing website UX and usability decisions across devices from a search performance perspective

Experience managing enterprise SEO programs within content management systems

Nice to Have

Exposure to the legal industry is a plus or relevant lead gen businesses

Salary Range: $100,000 USD - $120,000 USD

Morgan & Morgan is a leading personal injury law firm dedicated to protecting the people, not the powerful. This success starts with our staff. For full-time employees, we offer an excellent benefits package including medical and dental insurance, 401(k) plan, paid time off and paid holidays.

Equal Opportunity Statement
Morgan & Morgan provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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