Audience Development Manager Job at 360MEA LTD in Atlanta

EOE Statement
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

Description

Job Purpose:

DDM Group has an immediate opening for a Manager, Audience Development - Social & Distribution to help create growth-focused social media strategies for our three digital properties AtlantaBlackStar.com, Finurah.com and TheShadowLeague.com.

The Social Media Manager will build out a specialized, higly-qualified team to play a key role in DDM's efforts to drive long-term audience growth, audience engagement, content outreach and build brand awareness. The ideal candidate has a deep understanding of leveraging social media platforms such as Instagram, YouTube, Facebook, TikTok, and other existing and emerging platforms to achieve performance metrics.

The ideal candidate must have the ability to balance multiple priorities while having a proactive mindset toward accelerating DDM's audience growth and brand awareness.

Candidate's daily decisions should be guided by a strong understanding of our audience and its demands that are gained through careful attention to available metrics and analytics.

Job Specific Duties and Responsibilities:
Create visually captivating, thumb-stopping campaigns and copy
Identify emerging distribution platforms: Test, track and analyze data to spot opportunities and refine strategies accordingly
Collaborate with editorial and video team to share data-based insights on which types of content drive the highest traffic to the sites
Collaborate with team of social media reporters to oversee posting across all content distribution platforms, in addition to crafting engaging, accurate and grammatically correct copy
Execute cross platform content strategies that rapidly grow our following, brand awareness, and monetization opportunities
Maintains awareness of competitors' strategies and practices, informs DDM of where we are behind and/or ahead
Develop and maintain social posting schedule across the entire digital group
Manage social spending budget, implement campaigns to align with and meet the team's KPIs
Work closely with agency, sales and brand digital team to execute social expectations on sponsorship, direct and programmatic deals
Collaborate with key stakeholders on email subscriber acquisition programs (paid and organic) to drive growth and engagement of newsletters
Support digital teams by creating unique and compelling campaigns for content offerings
Track progress in daily and weekly reports across various metrics to ensure engagement goals are met
Position Requirements

Qualifications:

Bachelor's degree in marketing or comparable degree
At least five years' experience in Social Media Strategist and Manager or comparable role
Proven track record of growing engagement and following on social platforms
Proficiency with Facebook Business Manager, Social News Desk, and other social media management tools and analytics
Proficient in SEO, including Google Analytics
Proficient in Adobe Suite, with a heightened expertise in Photosphop.
Expert in Canva
Experience with A/B testing
Experience with multi-channel digital media campaign strategy and activation
Proven success working across internal and external teams in a fast-paced environment
Understanding of social media distribution and digital publishing best practices
Strong news judgment and understanding of journalism ethics
An ability to be both in the weeds, managing day-to-day operations, and strategizing long term
Demonstrates a high sense of urgency, ability to work under pressure with minimal supervision
Has a unique understanding of how race impacts the life of Black people

Job Location:

DDM's headquarters in Atlanta, GA.

Full-Time/Part-Time
Full-Time

Salary
$68K-$76K, plus Performance Bonuses

Position
Audience Development Manager

Division
Atlanta Black Star

Number of Openings
1

Exempt/Non-Exempt
Exempt

Hiring Manager(s)

Req Number
MAR-26-00003

Open Date
6/8/2026

Location
DDM GROUP LLC

About the Organization
Diamond Diaspora Media exists at the intersection of technology and media. We publish narratives intentionally and specifically to enlighten and transform the world. Our digital news platforms Atlantablackstar.com, Theshadowleague.com, and Finurah.com are leading the way with powerful content that spans the culture, sports, news features and timely-financial news that resonates with our 15 million readers.

Come join us and let us change the world together.

This position is currently accepting applications.