Healthcare Paid Search & Analytics Specialist

Boston Children's Hospital is seeking a Digital Marketing Analyst to optimize paid search marketing programs aimed at driving patient acquisition and enhancing website engagement. This role requires collaborating with SEO stakeholders to ensure alignment of paid and organic strategies, utilizing tools like Google Ads and Adobe Customer Journey Analytics to analyze campaign performance.
The position involves managing Google Ads, developing dashboards, and utilizing data-driven insights to enhance user experience and improve conversion rates. Candidates should have a Bachelor’s degree and 1-3 years of relevant experience in digital marketing.

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