Community Manager New York, New York or Durham, NC

A Community Manager is at the frontline of our client’s social media success. A cultural miner and connector, they’ll build an engaged online community through the creation of timely content and two-way communication with audiences and followers. This role supports the overall social media strategy to align audience interests with relevant content and generate engagement. This includes being up on the latest meme, TikTok trend or Discord server, as well as contributing to the development of regular reporting, applying findings to determine effectiveness of content to connect with the audience, and adjusting methods accordingly.

Responsibilities

Manage day-to-day of social handles (including but not excluding Facebook, Instagram, TikTok, YouTube, and Pinterest) to ensure social strategies are being executed, positively improve audience growth, and drive business growth

Monitor, assess, and respond to ongoing social media mentions, replies, and comments to cultivate brand love and shepherd potential and current customers appropriately

Work directly with the client to identify real-time opportunities and manage approvals

Develop and manage cross‑channel social editorial calendar to cultivate an organic drumbeat of content, as well as identify opportunities to leverage paid media to increase reach and engagement

Collaborate with strategy, creative, and content creation teams to develop on‑brief social creative that achieves objectives, engages an audience, and keeps our brands at the forefront of culture

Develop short‑form, text‑only content that embodies a brand’s voice to build organic communities

Collaborate with creative, strategy, and account teams to concept and develop client‑facing presentations and plans that deliver on desired goals

Track social analytics, and provide ongoing reporting that tells a clear story of where we’ve been and where we need to go next

Develop client‑facing sentiment and competitive landscape on an ongoing basis

Help manage surprise and delight programs, including identifying potential recipients

Managing user generated content processes for brands including the discovery, outreach, and permission functions.

Keep a pulse on online trends, current events, and cultural opportunities relevant to the brand and proactively action on‑brand trends

Lead exploration of emerging social platforms to identify new opportunities to develop creative ways to further engage with audiences and guide purchase intent

Experience

1-3 years of related experience moderating and managing online communities

1–3 years managing and moderating online communities.

Fluency across major social platforms and their best practices.

Strong, concise writing with a range of brand voices.

Comfort with social analytics and turning data into next steps.

A proactive, collaborative mindset and calm under quick turns.

Salary Range
Our estimated range for this role is $65 - $75k

Right to Work in the US
You must be authorized to work in the US for any employer. At this time, we are not sponsoring or providing assistance with obtaining work authorization.

EEO Statement
As set forth in McKinney’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

McKinney is a place where everyone can grow. Studies have shown that marginalized communities such as women, LGBTQ+ and people of color are less likely to apply to jobs unless they meet every single qualification. However you identify, and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day. We are in the office Tuesday/Wednesday/Thursday on a hybrid schedule. We look forward to meeting you!

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