Content Producer & Creative Strategist | DTC Baby Brand

Caden Lane | Boerne, TXIn-Office Full-Time PositionDo you love creating content that people actually want to watch? Are you constantly thinking about what makes a great YouTube video, podcast clip, Instagram Reel, TikTok, or ad creative?At Caden Lane, we're looking for a Content Producer & Creative Strategist to help bring our baby and parenting brand to life across YouTube, podcasts, Instagram, TikTok, Meta ads, and emerging content platforms.This role is perfect for someone who thrives in a fast-paced entrepreneurial environment and loves the entire content creation process—from brainstorming ideas and filming content to editing, publishing, and analyzing performance.You'll play a key role in shaping how millions of parents discover, engage with, and fall in love with the Caden Lane brand.If you're always filming, editing, creating, testing new ideas, and thinking about how content can drive both engagement and revenue, you'll fit right in.What You'll Do...Content Creation & ProductionPlan, film, and edit content across YouTube, Instagram, TikTok, podcasts, paid advertising, and other digital channels.Create lifestyle content, product-focused videos, customer stories, testimonials, founder content, UGC-style videos, behind-the-scenes footage, and branded campaigns.Capture high-quality video, audio, and photography content for marketing initiatives and product launches.Maintain a consistent visual style and brand voice across all content.Content Strategy & Creative DevelopmentBrainstorm and develop content concepts, hooks, scripts, and creative briefs.Research industry trends, viral content formats, audience interests, and competitor strategies.Turn customer stories, parenting insights, product launches, and founder expertise into engaging content.Collaborate with marketing leadership to identify content opportunities that drive awareness, engagement, and sales.YouTube Growth & OptimizationAssist in producing long-form YouTube content including nursery tours, parenting tips, educational content, behind-the-scenes videos, interviews, and brand storytelling.Manage the YouTube publishing workflow including titles, descriptions, thumbnails, playlists, and SEO optimization.Monitor key YouTube metrics including CTR, retention, watch time, subscriber growth, and audience engagement.Repurpose long-form content into short-form clips for Instagram Reels, TikTok, Shorts, and paid advertising.Podcast ProductionAssist with podcast recording, editing, publishing, and distribution.Create promotional assets and short-form clips from podcast episodes.Help organize show notes, episode titles, descriptions, and content packaging.Collaborate on guest preparation, episode planning, and content strategy.Paid Media & Performance CreativeCreate high-performing video ads for Meta, TikTok, YouTube, and other paid channels.Develop multiple creative variations, hooks, and messaging angles for testing.Partner with the marketing team to analyze performance and improve creative effectiveness.Use content insights and platform data to inform future creative decisions.Collaboration & GrowthWork closely with designers, marketers, founders, influencers, and external partners.Stay ahead of emerging trends in content creation, video marketing, social media, AI tools, and digital storytelling.Continuously test new content formats, creative approaches, and audience engagement strategies.What You'll Bring2+ years of experience in content creation, video production, digital marketing, social media, or a related field.Strong video editing skills using Premiere Pro, Final Cut Pro, CapCut, or similar software.Experience operating cameras, lighting equipment, and audio gear.Understanding of YouTube, Instagram, TikTok, and social media best practices.Knowledge of storytelling, audience retention, content hooks, and engaging video structure.Ability to manage projects from concept through filming, editing, publishing, and performance review.Strong organizational skills and attention to detail.A proactive attitude with a willingness to learn, experiment, and grow.Ability to thrive in a fast-moving entrepreneurial environment.Bonus Points ForExperience producing podcasts.Experience creating paid social advertising creative.E-commerce, DTC, or consumer brand experience.Photography skills and experience capturing still imagery.Experience with influencer, creator, or UGC campaigns.Thumbnail design experience and YouTube channel growth knowledge.Familiarity with AI-powered content creation and editing tools.Motion graphics, animation, or graphic design experience.Interest in parenting, lifestyle, baby products, or family-focused brands.Comfort appearing on camera and directing others on camera.Why You'll Love Working HereAt Caden Lane, we're building more than products—we're building a brand that families genuinely love. You'll have the opportunity to create meaningful content, experiment with new ideas, make a visible impact on growth, and help shape the future of one of the fastest-growing brands in the baby space.If you're passionate about content, storytelling, and building a brand through creative work, we'd love to meet you.