Vice President, Market Strategy and Understanding

Job Description

Ipsos is one of the world's largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!
What you can expect to be doing:
Hires, manages and mentors staff to build cross-product knowledge, industry/marketing and unique client/industry knowledge to advance analytic insights and presentation capabilities
Owns or co-owns one of Ipsos Marketing products or services within the Ipsos Consumer Goods Sector to serve as the knowledge area expert
Actively engages team to develop plans and resolve issues through collaborative problem solving
Gains commitment using logic
Assigns individual tasks based on previous experience and shows them how their work fits in with what others are doing
Holds individuals accountable for agreed plans and rewards those who support team objectives
Have relationships across multiple levels and divisions within the organization and is sought after by the organization to participate in global and/or corporate initiatives
Understands the client's needs in the context of the broader business issue(s) and can design research to address those objectives
Is proactive in networking both internally (with sister divisions, ops, globally, etc.) and externally (with client contacts) to learn about a client's business in an effort to grow the business and add value
Identifies more effective ways of doing things and works with all levels of organization to implement efficient procedures with a focus on improving profit margins
Is fully knowledgeable about Ipsos product offerings and develops a particular expertise in one or more offerings
Develops account plan and leads the team in implementation of plan; identifies potential shortfalls and/or potential new opportunities and is flexible
imble in creating and revising plan to ensure objectives met
Aggressively develops new clients and builds new business
Goes beyond revenue and gross margin, considering the entire P&L, identifying ways to further improve revenue and profit
Consults with multiple client contacts and multiple clients to identify appropriate solutions to prioritize and meet client needs
Identifies and builds strong relationships with influence/decision makers within client organization
Demonstrates general understanding of Ipsos products and offerings to partner with Ipsos sister divisions to leverage growth opportunities within clients across all Ipsos' lines of business
Strategically partners with lead on new business lead to dynamically present and close an opportunity by illustrating compelling differentiation vs. the competition
Understands how the customer perceives their own business relative to competition or market
Understands the customer's organization, culture, and how things get done
Develops measurable customer-specific key performance indicators
Anticipates evolving customer needs and how the organization can address then with current or new products/services
Assesses and proactively works with cross-functional leaders to address internal resourcing needs and capabilities to properly support growing business
Develops annual sales plan to produce aggressive growth margins year over year and management of profit/pricing expectations
Actively engages team to develop plans and resolve issues through collaborative problem solving
Gains commitment using logic
Assigns individual tasks based on previous experience and shows them how their work fits in with what others are doing
Holds individuals accountable for agreed plans and rewards those who support team objectives
Openly questions status quo
Points out specific opportunities for change and provides ideas/solutions for creating /implementing change
Explains the need for change to others / Supports change initiatives
Understands own business within group and industry context.
Articulates evolving priorities for the business within two-year horizon
Frames the right strategic questions for their area of the business
Adapts short term plans as business priorities evolve for the company
Delivers beyond expectations.
Energized by a challenge
Sets new and stretching goals for self or team, and achieves beyond what is expected
Exploits opportunities to exceed goals and works towards them, even under adverse circumstances
Focused on implementing ways to improve profitability
Looks beyond the numbers in making value-creating decisions, combining hard data and personal insights
Acts quickly on and prioritizes commercial opportunity within own area of responsibility
Anticipates evolving commercial trends and takes steps to refocus business activities accordingly
Customer Obsession: Knows the customer perspective and uses knowledge to anticipate the customer's requirements.
Understands how the customer perceives their own business relative to competition or market
Understands the customer's organization, culture, and how things get done
Develops measurable customer-specific key performance indicators
Anticipates evolving customer needs and how the organization can address then with current or new products/services
Uses the informal structure, dynamics and culture of an organization to get things done
Actively seeks input in decision-making
Shows others how their objectives align with own
Actively contributes to the broader organization or team, compromising on own preference where necessary
Invests in building relationships with others
This might be the job for you if you have:
Strong experience with survey design, sampling plans and analysis
Experience ideally includes consumer, brand, and shopper insights and techniques
Some exposure to other types of research such as qualitative, global research, and use of behavioral science techniques in research
Strong communications skills; know how to translate complex data into easy to understand, actionable insights
Ability to develop strong client relationships

hearing the client need, identifying the right solution and preparing a convincing proposal

then growing that relationship over time
At least 10 years of experience in quantitative market research and consulting
If you don't meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you're applying to!
In accordance with NY/CO/CA/WA law, the estimated base salary range for this role is $160,000 to $170,000. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.
What's in it for you:
At Ipsos you'll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.
To find out more about all the great reasons to work at Ipsos, how we're making an impact around the world, and more about our benefits and employee programs, please visit: Why Work at Ipsos | US
Why Work at Ipsos | CA
Commitment to Diversity
Ipsos recognizes the necessity of building an inclusive culture that values each employee's individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos' diverse employees who compile and analyze this datathey are the essence of who we are and what we do.
We are committed to providing equal opportunity to all employees