Marketing Manager

Marketing Manager

Block LLP is seeking a strategic and results-driven Marketing Manager to lead marketing initiatives that drive brand awareness, client acquisition, and business growth. This role is responsible for developing and executing integrated marketing strategies while leveraging modern marketing technologies, automation, and AI-powered solutions to maximize performance.
The Marketing Manager will work closely with leadership and cross-functional teams to oversee campaigns, manage marketing operations, analyze performance, and identify new opportunities for growth. This is an ideal opportunity for a marketing professional who thrives in a fast-paced environment and wants to make a measurable impact within a rapidly growing law firm.
Block LLP is a rapidly growing plaintiff personal injury law firm dedicated to delivering exceptional results and exemplary service to our clients. We are passionate about helping injured individuals and families navigate some of life's most challenging moments with compassion, advocacy, and expertise.
Our culture is built around five core values: Vibrant Culture, Teamwork, Relentless Pursuit of Excellence, Dependability, and Exemplary Service. These values guide how we support our clients, collaborate with one another, and approach our work every day.
Marketing Strategy & Campaign Management

Develop and execute integrated marketing strategies to increase brand visibility and drive case acquisition.
Lead the planning and execution of campaigns across paid media, SEO, social media, content marketing, and web channels.
Ensure consistent messaging and brand alignment across all marketing initiatives.
Identify opportunities to improve lead generation, conversion rates, and overall marketing performance.
Digital Marketing & Performance Optimization

Track and analyze key performance indicators including lead volume, cost per lead, conversion rates, and return on investment.
Oversee A/B testing, conversion rate optimization (CRO), and website performance improvements.
Optimize the customer journey from initial awareness through conversion.
Implement data-driven improvements to maximize campaign effectiveness and efficiency.
AI & Marketing Operations

Leverage AI tools such as Claude, OpenAI, ChatGPT, Gemini, and similar platforms to improve content creation, campaign development, reporting, and internal workflows.
Build and optimize marketing automation systems and operational processes.
Identify opportunities to increase efficiency through technology and automation.
Support the firm's broader innovation and AI initiatives.
Leadership & Collaboration

Manage and support cross-functional teams, vendors, agencies, and contractors.
Set priorities, provide direction, and ensure accountability across projects and campaigns.
Collaborate with leadership and internal stakeholders to align marketing initiatives with business objectives.
Ensure deliverables meet quality standards, timelines, and strategic goals.