Emapta is hiring: Meta Creative Strategist Performance Creative - MK in New York

Turn Scrolls into Sales with Creative That Performs

As a

Meta Creative Strategist Performance Creative , you will play a pivotal role in shaping high-converting advertising campaigns through strategic creative development and performance analysis. You'll combine compelling storytelling with data-driven decision-making, leveraging Meta advertising expertise to create concepts, scripts, and testing strategies that drive measurable growth while collaborating with cross-functional teams to optimize campaign success.

About the Client

Our client is

a performance-focused ecommerce growth company that specializes in helping brands scale through strategic advertising, creative innovation, and data-driven marketing.

By combining cutting-edge performance marketing methodologies with creative excellence, our client consistently delivers measurable business results. Their collaborative culture, commitment to innovation, and focus on staying ahead of industry trends make them an exciting organization for ambitious marketing professionals looking to make a meaningful impact.

Your Daily Tasks
Develop Meta ad concepts, hooks, scripts, angles, and testing ideas.
Develop ad creative using available materials and request additional content from the in-house creative team when needed.
Build weekly creative testing plans based on performance data.
Analyze winning and losing creative assets to identify repeatable patterns.
Create UGC briefs, shot lists, and creative direction for the social/content team when existing footage or photography is not suitable for the concept.
Recommend creative iterations based on performance signals.
Provide understanding of the Andromeda and GEM ecosystems and ensure Kosmo's Q remains aligned with best practices.
Organize learnings by product, hook, offer, format, audience, and creative angle.
Collaborate closely with the Media team to ensure AI-based campaigns receive the strongest creative inputs.
Stay current on ecommerce creative trends, UGC formats, and paid social best practices.
The Qualifications We Seek

Ideally 5+ years of relevant experience.
Proven ability to develop and execute strong and engaging hooks and concepts.
Proficiency in video editing, Photoshop (or similar software), and CapCut.
Strong understanding of Meta ad creative and direct-response marketing.
Experience developing UGC, testimonial, product-focused, founder-led, and offer-based creative.
Ability to write compelling hooks, concepts, scripts, and creative briefs.
Understanding of creative performance metrics, including thumbstop rate, hold rate, CTR, CPC, CVR, and CPA.
Strong communication and organizational skills.
Ability to balance brand voice with performance objectives.
Nice to Have:

Experience working with Shopify brands.
Experience in CPG, food, beverage, outdoor, lifestyle, or consumer products industries.
Copywriting, scripting, or creator management experience.
Job Overview

Employment Type: Full-Time
Shift: Day Shift | 8am to 5pm Central Time | Weekends Off
Work Setup: Work From Home, Macedonia
Exciting Perks Await!

Private Medical Insurance
Access to Sportmaster
Work From Home
20 days annual leave
Career growth opportunities
Diverse and supportive work environment
Unlimited upskilling through Emapta Academy courses (Want to know more? Visit:

https://emapta.com/training-calendar/ )

Who Are We?

EMAPTA is a globally recognized outsourcing company committed to delivering excellence through world-class talent solutions. As part of its continued global growth, EMAPTA is expanding its presence in Macedonia-creating exciting opportunities for professionals to work with international clients while enjoying the support of a dedicated local team. By combining global expertise with Macedonia's exceptional talent, EMAPTA empowers careers, supports business growth, and fosters meaningful partnerships that drive long-term success for both individuals and organizations.

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