Head of Brand & Creative Strategy

Head of Brand & Creative Strategy
Full-Time

Costa Mesa / Southern California

Flexible Hybrid

About The Brella Co
The Brella Co is a modern umbrella holding company built around one idea: the American Dream made simple. We build, franchise, and acquire home service brands, giving entrepreneurs, operators, and business owners the systems, support, and structure they need to launch confidently, scale strategically, and grow with intention.

Our portfolio includes Well Done Building & Design, Popsicle Air, and Cadence Real Estate. We move fast, think big, and operate with precision, backed by more than 20 years of experience across home services, marketing, and business operations.

This is not a traditional corporate environment. We are builders of homes, brands, systems, and people. We value ownership, clear thinking, strong creative execution, and the ability to connect great ideas to real business results.

Position Overview
The Head of Brand & Creative Strategy will own brand direction, creative production, marketing performance, and campaign strategy across The Brella Co and its subsidiaries.

This person will serve as the bridge between imagination and impact. The role requires someone who can produce excellent creative work, understand the numbers behind that work, and collaborate directly with the CEO and Executive Operations Director as a strategic partner.

This role supports multiple brands under The Brella Co umbrella, bringing visual consistency, marketing intelligence, and campaign thinking to each company while respecting each brand's distinct voice.

Responsibilities
Creative Production

Own and evolve the brand identity for The Brella Co and its subsidiaries

Develop marketing assets across digital, print, social, and video channels

Lead campaign concepting from brief through execution

Manage outside vendors, freelancers, and creative contractors

Maintain visual consistency across all Brella Co companies

Ensure creative work supports brand standards, campaign goals, and business priorities

Performance and Analytics

Track and report on campaign ROI, channel performance, and content effectiveness

Own and maintain a marketing dashboard that shows what is working and what needs improvement

Monitor key growth metrics, including customer acquisition cost, engagement, attribution, and conversion

Manage the marketing budget and report spend against outcomes

Run and evaluate A/B tests across ads, emails, landing pages, and other campaign assets

Use performance insights to improve future creative decisions

Strategic Collaboration

Report directly to the CEO and serve as a key creative voice in leadership discussions

Work closely with the Executive Operations Director on planning, prioritization, and execution

Participate in quarterly planning with cross-functional leadership

Bring brand and marketing perspective to operational and growth discussions

Align creative output with business objectives across all subsidiaries

Scope and resource creative initiatives in partnership with leadership

Team Leadership

Hire, develop, and lead a small creative team of 1 to 3 people

Set clear creative direction and maintain a high standard for quality

Build workflows and processes that allow the creative function to scale with the company

Provide direction to internal team members, vendors, freelancers, and contractors

Qualifications

Portfolio demonstrating strong creative work across brand, digital, and campaign projects

Ability to read performance dashboards and use data to make better creative decisions

Proficiency with Adobe Creative Suite, Figma, GA4 or equivalent analytics platforms, paid media fundamentals, and content or social strategy

Strong strategic thinking and the ability to connect creative decisions to business goals

Clear communication skills and the ability to present ideas to leadership

Experience managing a small team, freelancers, vendors, or creative contractors

Ability to manage multiple priorities in a fast-moving environment

Self-directed working style with strong ownership and follow-through

Preferred Qualifications

Experience in home services, construction, real estate, or a related industry

Experience supporting multiple brands, business units, or locations

Strong understanding of campaign planning, creative testing, and marketing performance

Compensation and Benefits

$100,000 base salary

Performance-based incentives tied to company and campaign milestones

Flexible hybrid work style

Opportunity to grow with the company as the portfolio expands

Leadership visibility and direct collaboration with executive leadership

Opportunity to influence brand direction across multiple growing companies

Schedule

Full-time

Flexible hybrid schedule

In-house or hybrid availability preferred

The Brella Co is an equal opportunity employer. We consider qualified applicants based on job-related experience, skills, portfolio, and business needs.

#J-18808-Ljbffr