Channel Commercialization Sr Manager

United States, North Carolina, Charlotte

Requisition ID: 255412

Locations: Charlotte

Job Overview
The Sr. Channel Commercialization Manager is responsible for the total ownership of CCCI's Marketing Commercialization plan program for their respective channel of business. The Sr. Channel Commercialization Manager translates brand and package strategies into effective, scalable commercial initiatives that drive company goals and objectives. This position requires a detailed understanding of channel trends, competitive landscape, and consumer shopping habits for their respective channel of business. The Sr. Channel Commercialization Manager also works closely with customer and field sales teams and commercial execution teams to understand and develop the tools needed to achieve business results including responsibility for achieving 100MM-150MM in dead net gross profit.

Duties & Responsibilities

Develops and leads the marketing and commercialization strategy for their respective channel of business and collaborates cross-functionality with the Commercial Advisory, Customer and Revenue Management, and Commercial Execution teams to accomplish specific channel objectives

Creates channel-specific commercialization strategies that are rooted in consumer, shopper, and channel insights and segments strategies into sections designed to accomplish key company objectives including share growth and revenue maximization

Develops and communicates sales and execution standards (The Look of Success) for each respective channel of business and clearly details the merchandising standards necessary to achieve category business results

Collaborates with the Customer and Sales Operations teams to develop and communicate quarterly and monthly commercialization plans that clearly support the channel strategy and include both selling and operational detail to enable the successful implementation of marketing initiatives

Manages projects and initiatives from concept development through implementation and delivery to field or customer teams

Leads the commercialization plan implementation process with key customer teams and ensures commercialization plans align CCCI objectives with customer objectives to create mutually beneficial retail programming through collaboration with customer leads and the understanding of the major customer objectives

Manages the integration of new product innovation for respective channels including merchandising recommendations and any capital or expense needs, target selling lists, understanding of volume per outlet and dead net gross profit per outlet assumptions, and consumer messaging plans

Collaborates with the Sales Analytics team to monitor performance and execution results for marketing programs and utilizes data to make recommendations for future programming efforts

Aligns with CCNA and other corporate partners on commercial marketing strategies that ultimately deliver mutual objectives and utilize parent company tools and resources that will aid in the development of programs that meet the needs of shoppers, customers, and brands

Performs other duties as assigned by the Director of Channel Commercialization

Knowledge, Skills, & Abilities

3-5 yearsexperience managing a P and L

5-7 years leading a team in the Beverage or Consumer Packaged Goods industry

Proficient in all Microsoft Office applications

Knowledge of graphics software preferred

Demonstrates the ability to develop strategic initiatives and build plans for execution

Demonstrates the ability to multitask and manage and lead multiple projects

Demonstrates the ability to communicate with and influence senior executives

The ideal individual would have 3-5 years of experience with beverages or consumer package goods company with experience managing the creation and execution of Commercial strategies

Proven experience effectively working directly with field sales and customer teams. Must be detail-oriented and show the ability to manage multiple projects effectively

Computer skills required including Excel, Word, and PowerPoint

Knowledge of graphics programs is a plus

Bachelor's Degree is required

Minimum Qualifications

Bachelor's degree (4 years inBusiness, Marketing, Communications, or related field)

Driver's License

Preferred Qualifications

Knowledge acquired through 5 to up to 7 years of work experience

Equal Opportunity Employer - All qualified applicants will be considered for employment without regard to disability, protected veteran status, or any other characteristic protected by applicable law.

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