Brand & Content Marketing Manager. Job in Irving LilyLifestyle Jobs

Brand & Content Marketing Manager
Texas Support Center

3501 Olympus Boulevard Dallas, Texas 75019

$102,700.00-$141,300.00+ Annual

Our Space. Your Impact.

At Lifespace, Our Space is more than a brand, it's how we show up for our residents, our teams, and each other. It's the standard we hold for every interaction, every message, and every experience we create.

We're looking for a Brand & Content Marketing Manager who will bring that standard to life, own how our brand is expressed across every channel, every campaign, and every customer touchpoint. This is a role for someone who doesn't just write content, but shapes how a brand is experienced, discovered, and trusted.

What You'll Do
As the day to day steward of our brand, you will ensure that everything we put into the market is clear, consistent, and compelling while driving measurable engagement and conversion.

Brand Stewardship & Execution

Own and maintain brand consistency across digital, print, email, and social channels

Apply visual identity and voice standards across all content and campaigns

Manage and evolve the content and messaging library to ensure alignment and scalability

Content Development & Optimization

Write and edit high performing, AEO/SEO optimized content across:

Web pages and landing pages

Email and SMS campaigns

Social media and paid media copy

Sales collateral and campaign messaging

Ensure all content is aligned to brand standards and built for performance

Cross-Functional Collaboration

Partner with demand generation, lifecycle marketing, sales enablement, and creative teams

Translate campaign strategies into clear, conversion-oriented messaging

Adapt messaging for evolving platforms, including AI driven search and generative answer engines

Performance & Continuous Improvement

Lead content testing (subject lines, headlines, messaging variants)

Analyze performance and apply insights to improve engagement and conversion

Feed learnings back into messaging frameworks and content playbooks

AI & Emerging Channel Optimization

Create content designed for discoverability in AI-driven environments (Google AI Overviews, ChatGPT, Perplexity)

Apply structured content approaches (FAQ, How To, Speakable schema)

Leverage AI tools to enhance drafting, editing, and optimization workflows

What You Bring

5 to 8 years of experience in brand, content, or copywriting roles within an established brand system

A strong, diverse writing portfolio (web, email, SMS, social, sales collateral) demonstrating both creativity and performance impact

Proven ability to apply brand standards and messaging frameworks independently

Experience collaborating across marketing, sales, and creative teams

Technical & Operational Strength

Experience with content and project management tools (e.g., , Airtable, or similar)

Proficiency with CMS and marketing platforms (e.g., WordPress, HubSpot, Marketo, Salesforce Marketing Cloud)

Hands‑on experience using AI tools (e.g., ChatGPT, Claude, Gemini) in content workflows

Demonstrated experience optimizing content for AI search and citation environments

Equal Opportunity Employer

If you are excited to learn and grow, be excellent, thrive with your team and deliver personalized experiences you'll enjoy your career with us!

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