Ralph Lauren Brand Image Lead, RLS

Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
The Brand Image Lead, RLS is responsible for delivering best-in-class store environments that reflect Ralph Lauren's iconic aesthetic. This role combines creative execution, strategic planning, and operational excellence to bring immersive brand experiences to life. The Brand Image Lead ensures alignment with global directives, oversees budgets, and partners closely with store leadership and cross-functional teams to drive business impact.

Essential Duties & Responsibilities
Creative Execution & Brand Standards

Lead the execution of Brand Image initiatives across RLS stores

Translate global brand directives and marketing campaigns into localized, in-store presentations aligned with store profiles

Ensure consistent brand standards and visual presentation across all locations

Strategic Planning & Partnership

Partner with regional Merchandising teams on floorplans, seasonal execution strategies, and prioritization

Collaborate with Store Leadership and District Managers to align on business needs and execution priorities

Build and maintain strong cross-functional partnerships across Finance, Merchandising, and Store Operations

Operational Management

Oversee planning and execution of seasonal installations, including regular travel to priority stores

Manage annual and quarterly budgets, including travel expenses, in partnership with Finance and internal stakeholders

Leadership & Talent Development

Train, mentor, and develop in-store visual teams to drive execution excellence

Foster a culture of creativity, accountability, and strong organizational discipline across teams

Experience, Skills & Knowledge

Extensive experience in luxury retail visual merchandising or creative presentation

Proven ability to lead teams and manage large-scale installations with precision and creativity

Expertise in mannequin styling, creative rigging, and spatial composition

Strong organizational skills with the ability to operate in a fast‑paced, dynamic environment

Deep understanding of Ralph Lauren's brand heritage and aesthetic

Strong creative and strategic thinker with a highly developed eye for detail

Highly organized and operationally strong, with the ability to manage multiple priorities in a fast‑paced environment

Collaborative leader who builds strong partnerships, drives alignment, and fosters accountability across teams

Results‑driven, with a focus on execution excellence and maintaining brand consistency

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