Director, Fan Engagement Marketing – International Clubs

Director, Fan Engagement Marketing – International Clubs
National Football League (NFL) |

National Football League (NFL) | Posted Mar 13

Internship

New York

Negotiable

Unknown

The National Football League (NFL) is seeking an experienced international marketing leader to play a key role in operating and scaling its International 1:1 Club Managed Services function. This role leads day-to-day execution and operational delivery of a centralized, internal agency model that enables all 32 Clubs to execute compliant, high-quality, localized 1:1 fan engagement across more than 20 international markets. The Director ensures Clubs receive reliable, scalable support across email, SMS, mobile app, web, and emerging channels by operationalizing league data, platforms, and best practices. Success is measured by execution quality, operational reliability, campaign performance, regulatory adherence, and Club satisfaction, while enabling sustained international fan development.

Responsibilities

International Club Managed Services Execution

Support the Senior Director in operating the International 1:1 Club Managed Services model as an internal agency serving all 32 Clubs.

Execute against the defined service offering, engagement model, SLAs, intake processes, and prioritization frameworks.

Ensure consistent, high-quality delivery across markets, time zones, and languages.

Global Operations & Workforce Enablement

Manage day-to-day operations of a distributed global workforce (including contingent associates across multiple regions).

Implement operating rhythms, workflows, training standards, and QA processes to support high-volume international execution.

Support capacity planning and workload balancing to meet Club demand while maintaining quality and compliance.

International 1:1 Marketing Delivery

Oversee execution of Club-led, league-enabled 1:1 campaigns across email, SMS, push, in-app, and web.

Ensure campaigns appropriately leverage behavioral, transactional, and engagement signals within market-specific constraints.

Apply testing frameworks and performance insights to drive continuous improvement at scale.

Data Privacy, Governance & Compliance Support

Execute established data governance and compliance standards for international fan data and PII usage.

Partner closely with Legal, Data & Analytics, and MarTech teams to ensure campaign execution aligns with GDPR and local market regulations.

Translate regulatory requirements into clear, executable guidelines for managed service teams and Clubs.

Club Enablement & Relationship Support

Act as a primary operational point of contact for Clubs on international 1:1 campaign execution and best practices.

Support Club adoption by delivering reliable service, clear communication, and timely issue resolution.

Escalate risks, constraints, and opportunities to the Senior Director with recommended solutions.

Cross-Functional Coordination & Reporting

Partner with International, Marketing, Data & Analytics, and MarTech teams to align execution with league priorities.

Support quarterly planning cycles by translating demand forecasts into execution plans.

Contribute to performance reporting, operational insights, and recommendations for scaling impact.

Required Qualifications

8-10+ years of experience in CRM, lifecycle marketing, or performance-driven engagement, with international exposure

Experience operating within managed services, agency, or shared-services models, ideally in global environments

Working knowledge of international data privacy and marketing regulations and their executional implications

Demonstrated experience managing distributed teams or partners across regions and time zones

Strong executional fluency with MarTech platforms (CDPs, journey orchestration, messaging platforms)

Ability to manage high-volume, deadline-driven workflows with consistency and accuracy

Background in sports, entertainment, or global consumer brands

Preferred Qualifications

Experience supporting or scaling internal agency or managed services models in complex organizations

Strong operational instincts with the ability to translate strategy into repeatable execution

Comfortable working in matrixed environments with multiple stakeholders and dependencies

Experience partnering with Legal, Data, and Technology teams in regulated markets

Global mindset with sensitivity to cultural and regional differences in fan engagement

Other Key Attributes / Characteristics

Execution-focused operator who takes pride in reliable delivery and operational excellence

Service-oriented mindset with a strong commitment to supporting Clubs as internal clients

Highly organized, detail-oriented, and able to manage multiple concurrent workstreams

Clear, proactive communicator who escalates issues early and constructively

Comfortable operating under pressure in high-volume, time-sensitive environments

Influence-driven collaborator who builds trust without relying on formal authority

Curious, adaptable, and motivated to continuously improve processes, tools, and outcomes

Passion for sports – and the NFL in particular – with an appreciation for the role Clubs play in global fan growth

Travel

Up to 25% domestic and international travel required

Terms / Expected Hours of Work

NFL employees are expected to work 40 hours per week, with flexibility to support global operations across international time zones

This role requires availability outside of standard business hours, including early mornings, evenings, and occasional weekends, to support international markets and Club needs

Due to the global nature of the role, the position carries an on-call responsibility to address time-sensitive issues, campaign execution, or operational needs as they arise across regions

Salary
$165,000—$195,000 USD

Benefits Information
To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS

At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.

NO RELOCATION ASSISTANCE WILL BE PROVIDED.

The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.

Who You Are

Embody an enthusiastic, proactive can-do attitude

Embrace grit, free from ego or entitlement

Excel as a relationship builder, with the ability to influence

Eager learner, driven by passion rather than just ambition

Encompasses an incredible work ethic with an agile mindset

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