Lifecycle Marketing Commerce Senior Manager - Drops

Lifecycle Marketing Commerce Senior Manager - Drops
About Crunchyroll
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super‑serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in‑person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

We’re looking for a Lifecycle Marketing Senior Manager to architect and execute the lifecycle strategy that powers our product drops.

This role owns how fans experience each drop — from anticipation to launch‑day conversion and post‑drop re‑engagement. You will design structured, repeatable lifecycle programs that maximize sell‑through, drive revenue velocity within compressed launch windows, and increase repeat participation across future drops.

You’ll partner closely with Merchandising, Product Development, Brand, Analytics, and Operations to ensure lifecycle strategy supports buy quantities, margin targets, and sell‑through goals — while preserving the premium positioning of the business.

You will report into the Director of Lifecycle Marketing, Global Flywheel and serve as the lifecycle lead for the drops business.

What You’ll Do
Own Lifecycle Strategy for Drop‑Driven Commerce
Design lifecycle programs specifically built for limited‑release, time‑bound drops — supporting both fan engagement and disciplined commercial outcomes.

Build Structured Launch Playbooks
Develop repeatable frameworks for:

Tease and anticipation‑building

Audience priming and demand shaping

Launch‑day orchestration

Sell‑through acceleration

Post‑drop re‑engagement and next‑drop priming

Drive Sell‑Through & Revenue Velocity
Align lifecycle programming with:

Buy quantities and inventory risk

Margin and pricing strategy

Assortment roles (hero, volume driver, entry point)

Support Premium Brand Positioning
Ensure lifecycle messaging protects long‑term brand trust while driving short‑term performance and reflects:

Limited availability

Cultural relevance

Elevated storytelling

Market Authentically to Fandom

Develop lifecycle strategies that speak to anime fans as collectors, community members, and cultural participants — not just shoppers

Ensure each drop feels like a meaningful fan moment, even when not tied to a specific franchise release

Balance cultural credibility with disciplined commercial performance, driving both fan excitement and sell‑through

Define and track metrics specific to drop commerce, including:

Revenue velocity during launch windows

Sell‑through by segment

Incremental revenue contribution from lifecycle programming

AOV and conversion rate during drop windows

Partner with Merchandising and Analytics to:

Review drop performance

Identify segmentation and cadence learnings

Translate insights into refined lifecycle strategies for future launches

About You
We’re excited about candidates who bring:

Direct Experience in Drop‑Based or Limited‑Release Commerce

8+ years in lifecycle or retention marketing

Experience supporting limited releases or event‑based product launches

Understanding of how lifecycle strategy impacts sell‑through and inventory risk

Comfortable owning revenue and performance KPIs

Strong grasp of ecommerce fundamentals (conversion, AOV, sell‑through, margin sensitivity)

Experience operating in fast‑moving launch environments with fixed deadlines

Advanced Segmentation & Lifecycle Expertise

Hands‑on experience with lifecycle marketing platforms (e.g., Braze or similar)

Experience building behavioral segmentation strategies tied to purchase history, fandom affinity, and drop participation

Cross‑Functional Launch Collaboration

Experience partnering closely with Merchandising, Planning, Brand, Creative, and Analytics

Ability to align lifecycle programs with buy quantities, pricing tiers, and assortment strategy

Why you will love working at Crunchyroll
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

Receive a great compensation package including salary plus performance bonus earning potential, paid annually.

Flexible time off policies allowing you to take the time you need to be your whole self.

Generous medical, dental, vision, STD, LTD, and life insurance

Health Savings Account HSA program

Health care and dependent care FSA

401(k) plan, with employer match

Support program for new parents

Pet insurance and some of our offices are pet friendly!

Our commitment to diversity and inclusion
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Pay Range:

$129,000 - $161,200 USD

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