Senior Content Writer

Senior Content Writer

Harbor Health is seeking a skilled and mission-driven Senior Content Writer to support our growing marketing and communications function. In this role, you will craft clear, compelling content that helps members understand their care options, educates providers and community partners on Harbor's payvider model, and builds brand awareness across digital and print channels. You will work closely with clinical, operations, and insurance plan teams to translate complex healthcare concepts — including value-based care, benefit structures, and member engagement programs — into accessible, engaging communications. This is an opportunity to shape how Harbor Health tells its story at a pivotal moment in the organization's growth.
Position Duties & Responsibilities

Write, edit, and proofread content across channels including website copy, blog posts, member newsletters, social media, email campaigns, and marketing collateral
Develop member-facing communications that explain benefits, care programs, and health plan features in plain, accessible language
Create provider- and broker-facing content that articulates Harbor Health's value proposition as a payvider and ACO partner
Collaborate with clinical and operations teams to accurately represent Harbor's care model, HEDIS initiatives, and population health programs
Translate regulatory and compliance-driven content — including CMS/TDI requirements — into member-friendly formats such as EOBs, plan documents, and FAQs
Maintain and evolve Harbor's brand voice and editorial standards across all content types
Support SEO strategy by producing optimized content that drives organic traffic and member engagement
Manage multiple content projects simultaneously, meeting deadlines in a fast-paced startup environment
Partner with the Creative Director and design team to ensure content and visual elements are cohesive and on-brand
Track content performance metrics and incorporate insights to continuously improve effectiveness
Assist in building a content library and knowledge base for internal and external use
Desired Professional Skills & Experience

Required:
5+ years of professional writing experience with a portfolio demonstrating range across digital, long-form, and/or marketing copy
Bilingual in English and Spanish — a meaningful advantage given Harbor's Texas member population
Experience writing in a healthcare, health insurance, or health-tech context
Strong command of plain-language writing principles for consumer-facing audiences
Ability to distill complex, technical, or regulatory information into clear and engaging content
Excellent editing and proofreading skills with strong attention to detail
Comfortable managing multiple concurrent projects and adapting quickly in a startup environment
Proficiency with content management systems and digital publishing tools
Preferred:
Familiarity with value-based care, ACO structures, Medicaid/Medicare, or managed care concepts
Experience writing for both B2C (member) and B2B (provider, broker) audiences within the same organization
Working knowledge of SEO best practices and content performance measurement
Experience with email marketing platforms such as Mailchimp, HubSpot, or similar
Bachelor's degree in Communications, Journalism, English, Marketing, or a related field
Background in startup or early-stage healthcare organizations
What We Offer

Competitive salary and incentives
Generous PTO
10 paid holidays
Medical, Dental, and Vision Insurance
401(k) Investment Plan
Company Equity
Professional development and growth opportunities
At Harbor Health, we're transforming healthcare in Texas through collaboration and innovation. We're seeking passionate individuals to help us create a member-centered experience that connects comprehensive care with a modern payment model. If you're ready to make a meaningful impact in a dynamic environment where your contributions are valued, please bring your talents to our team!