Social Media Specialist, Homes.com - Richmond, VA

Social Media Specialist – Richmond, VA
Location: Richmond, VA – In office, Monday-Friday

Role Overview
We are seeking a Social Media Specialist to join our Homes.com Marketing team. This role is primarily B2B-focused and drives demand, engagement, and brand authority among real‑estate professional audiences while supporting broader consumer initiatives.

Key Responsibilities

Own the social strategy for B2B audiences (agents, brokers, industry professionals)

Define audience segments, needs, and messaging frameworks

Design and execute full‑funnel social programs

Develop and manage a social media content calendar aligned with product launches, campaigns, and sales priorities

Lead development and oversight of content creation

Ensure content is platform‑native and tailored to professional audiences

Manage community engagement (respond to comments, foster conversation)

Leverage social listening to identify industry trends and opportunities

Plan and execute paid social campaigns focused on lead generation, consideration/retargeting, and content amplification

Develop audience strategies and segmentation for paid campaigns

Continuously test and optimize toward efficiency and lead quality

Partner with creative teams to develop B2B‑focused assets and translate product features into clear, compelling value propositions

Guide creative development with platform‑specific best practices and build a testing roadmap across messaging, formats, and CTAs

Track and report on social campaign performance; partner with analytics teams to evaluate lead quality and pipeline impact

Translate insights into actionable optimizations across creative, targeting, and spend

Partner closely with Sales to align on lead quality and feedback loops

Partner with Product Marketing to translate features into benefits

Partner with Brand/Consumer Marketing to maintain consistency with broader campaigns

Stay current on ad products, platform updates, and industry trends

Identify opportunities for innovation

Extend consumer campaigns into mid‑ and lower‑funnel social environments, building retargeting and sequential messaging across audiences

Help translate product‑led storytelling into both agent and consumer value

Support full‑funnel continuity across YouTube, social, and awareness campaigns

Basic Qualifications

Bachelor’s degree from an accredited, not‑for‑profit, in‑person college or university

Track record of commitment to prior employers

3–4 years of social media marketing experience, B2B preferred

Experience running paid social campaigns focused on lead generation

Ability to balance creative storytelling with performance marketing

Experience with LinkedIn Ads, Meta Ads, and familiarity with Reddit and TikTok campaign management

Analytical mindset with ability to connect media performance to business outcomes

Strong collaboration skills across marketing, sales, and product teams

Excellent problem‑solving, analytical, written, and verbal communication, and interpersonal skills

Ability to think strategically and act proactively

Preferred Qualifications and Skills

Ability to build a strong, engaged community across social media platforms

Ability to develop and implement effective employee advocacy programs

Experience with TikTok and/or Sprout Social

Experience with Asana and/or Canva (a plus)

Experience with Microsoft Outlook, Teams, Word, PowerPoint, and Excel (a plus)

Benefits

Comprehensive healthcare coverage: Medical, Vision, Dental, Prescription Drug

Life, legal, and supplementary insurance

Virtual and in‑person mental health counseling services

Commuter and parking benefits

401(k) retirement plan with matching contributions

Employee stock purchase plan

Paid time off

Tuition reimbursement

On‑site (or reimbursed) fitness center memberships

Access to Diversity, Equity, & Inclusion Employee Resource Groups

Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

Other Employment Information
We welcome all qualified candidates who are currently eligible to work full‑time in the United States. This position does not provide visa sponsorship.

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing.

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