Digital Product Manager, Commerce

About the Position
The Digital Product Manager, Commerce is responsible for developing, managing, and executing digital experiences for Hill’s Pet Nutrition direct to consumer experiences. This role will own a P&L and be responsible for scaling, expanding, and optimizing its digital presence. A key focus of this role is the strategy and execution of digital marketing activations—including paid media, social, and influencer channels to drive high-quality traffic and conversion.

Responsibilities

Provide business leadership into the agile sprint planning prioritization process.

Articulate the business strategy and guide the product roadmap to maximize growth.

Create business input into requirements to ensure efficiency and quality of implementation for new web experiences.

Responsible for identifying solutions and achieving successful results via direct-to-consumer owned properties, focusing on revenue growth & insights generation.

Communicate clearly and deliver innovative results in a timely, self-driven manner under established deadlines.

Manage on-platform execution of new SKUs, SKU changes, and SKU discontinuations.

Manage promotion strategy in conjunction with finance, accounting, supply chain, and IT teams.

Assist in launching and expanding into new digital properties working with Shopify Plus as the core ecommerce platform.

Partner with key cross-functional stakeholders to ensure projects are launched on-time and on-budget.

Work closely with Customer Service to deliver outstanding service and Supply Chain to ensure adequate inventory levels and accurate shipping estimates.

Generate actionable insights by analyzing consumer data to continuously enhance the consumer experience.

Utilize sources such as Google Analytics, Concentrix, and other insights platforms to identify areas for improved execution within the Direct-to-Consumer (DTC) channel and in collaboration with other Hill's Commercial partners.

Lead the execution of performance marketing strategies, including paid advertising and paid search (SEM).

Manage paid social campaigns and affiliate/influencer programs to drive brand discovery and customer acquisition.

Requirements

Bachelor’s degree

5+ years of experience in Direct to Consumer strategy/merchandising and/or extensive commerce experience.

Proven track record managing a platform that leverages digital marketing activation elements, specifically managing/overseeing paid advertising, paid social, affiliate/influencer marketing, and paid search (SEM).

Nice-to-Haves

Experience working closely with development teams in an agile methodology.

Extensive experience with eCommerce platforms, specifically Shopify Plus.

Benefits

medical

dental

vision

basic life insurance

paid parental leave

disability coverage

participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements.

a minimum of 15 vacation/PTO days

13 paid holidays

Paid sick leave

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