Field Marketing Manager - Leading Beverage Brand - Washington, DC

Grow with Us: Join Green House as a Field Marketing Manager

At Green House, we specialize in nurturing beverage brands to reach their full potential, delivering impactful solutions that drive growth and captivate audiences. Our mission is to cultivate ideas that not only meet but exceed client expectations. We believe that the best ideas emerge from diverse perspectives and a shared commitment to excellence.
Job Summary

As a Field Market Manager, you will be a crucial component to growing the brand in your assigned territory. You will lead a Field Marketing Team to execute samplings, events, demos, and retail merchandising identified by yourself, the Regional Marketing Manager, and the Account Director. While this position is based out of your assigned territory, you are expected to travel outside of it on occasion, depending on business needs.
Primary Responsibilities

20% Localized Brand Partnerships & Programming

Develop strategic partnerships to reach consumers and create authentic connections with the brand.
Support beverage distribution partners and sales teams by building brand awareness and executing local market plans.
Identify and propose strategic initiatives and event participation to the RMM based on an understanding of local market trends.

50% Market Activation & Onsite Event Management

Guide the strategy, planning, scheduling, and execution of events, occasion sampling, demos, seeding, and sales support activities.
Act as the spokesperson for the brand with high energy and strong people skills at events.
Ensure execution of all branding, display, product integration, and activation elements at events.
Occasionally participate in Distributor Sales Meetings and market blitz/crew drive activities in your territory, and potentially other markets.

5% Earned & Influencer Marketing

Collaborate with brand Social Media Managers and Community Engagement Reps to plan and execute engaging social media content (photos, videos, written copy) for local and global platforms.
Identify and work with local influencers to expand brand reach.
Act as a cross-functional liaison for in-market activations with the Social Media Team, providing real-time engagement and storytelling opportunities through strong and reliable communication.

15% Human Capital Management

Recruit, train, and lead a Field Marketing Team, including Team Lead and JBC staff.
Administer day-to-day operations, including team scheduling, inventory management, customer surveys, goal tracking, and expense management.

10% Budget Management & Administration

Oversee accurate reporting in the CRM tool (Repsly).
Manage and track budget, including corporate credit card usage and expenses.
Manage inventory of marketing materials, including shipping and storage.
Operate and maintain company vehicles, ensuring scheduled maintenance and reporting damages or incidents immediately.
Maintain product training goals and certifications.
Monitor, measure, and report on your team’s effectiveness, including monthly recaps.

Minimum Requirements

3+ years of experience in Field Marketing.
Proven experience in managing teams.
Must be available to work varied days and hours (potentially nights and weekends).
Must be able to operate a motor vehicle and be insurable under our company’s policy.
Strong understanding of our brand(s) visual and content aesthetics, audience, voice, and tone.
Proficiency in Microsoft Word, Excel, and Outlook.
Ability to thrive in a dynamic, fast-paced environment under tight deadlines.
Excellent problem-solving, initiative, and adaptability skills.
Strong organizational and communication skills (written and verbal).
Demonstrated success in executing logistical details, including best practices, customer and employee needs, and short and long-term strategic plans.
Valid Driver's License, current vehicle liability insurance, and a driving record within Company’s MVR policy guidelines.
Ability to carry 50 lbs+ and meet physical demands of the job.
Compensation

Salary – $75,000 – $85,000 annually
Bonus Potential – 10% annually
Auto Allowance – $300 monthly
Communication Allowance – $150 monthly
Wellness Reimbursement – $50 monthly
Medical/Dental/Vision benefits available
Benefits

Innovative work environment and company culture.
Growth opportunities within the company.
Unlimited paid time off.
Comprehensive health, dental, and vision insurance coverage.
Green House is strongly committed to creating a diverse, equitable, and inclusive workplace environment. We’re an equal opportunity employer—we’ll consider all qualified applicants for this position without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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