CRM Marketing Assistant

Customer Relationship Management Production Assistant – Mobile

New York, NY, United States

Full time Schedule

$54,600 - $90,960 Annually* (based on job, location, and schedule)

Job Overview
The Retention Marketing Team is responsible for driving growth and optimizing customer lifetime value through our owned media. The team is responsible for the customer contact strategy, lifecycle, and end-to-end campaign execution for all retention channels – Email, Mobile, Direct Mail, and POS.

The Assistant will be responsible for overseeing the end-to-end execution and delivery for our Mobile communication - promotional, editorial & loyalty. They will help to manage the production workflow for all Retention Marketing tactics working with cross functional teams, consistently identifying areas of opportunity across the workflow, help with managing partner relationships, and support omni-channel initiatives for Macy’s.

What You Will Do

Support day to day operations for Macy’s Mobile production – including calendar functions, asset review, asset delivery and build, assembly, preview, testing, and executing of campaigns.

Help to oversee the channel growth and ensure Mobile channels remain agile.

Support the team by developing into multi-tactic SME (e.g., SMS, Push Notification, and Site Personalization campaigns) for secondary setting and backup.

Support day-to-day responsibilities managing late changes to Mobile and late campaign executions, work with corresponding teams to ensure all campaigns are built in a timely manner and that they are executed accurately.

Act as primary contact for Retention Marketing Mobile tactics for wider teams including the dedicated Mobile QA team.

Assist in troubleshooting and communicating Mobile content issues with internal support team.

Relationship building with cross-functional teams (e.g., Communication Strategy, CRM, Marketing Strategy, Project Management, Creative, Content Engineering, and Quality Engineering teams) to complete work, collaborate on solutions and implement change seamlessly.

Support strategy to improve marketing Mobile communication execution and messaging strategy by incorporating more personalization, dynamic content, and other technical advancements.

Consistently demonstrate regular, dependable attendance, responsiveness & punctuality.

Additional responsibilities as assigned.

Skills You Will Need

1‑3 years of experience in digital marketing or project management.

Knowledge of Mobile or email, Internet, and direct marketing methods.

Ability to work efficiently and meet deadlines in a cross‑functional, team‑based environment.

Self‑starter with strong communication, organization, and prioritization skills.

Must have demonstrable computer skills and aptitude for technology, including proficiency with Microsoft Office software (Word, Excel, Powerpoint, etc.) and database applications. Proven analytical abilities are a must.

BA/BS college degree is required; concentration in Marketing a plus.

Who You Are

Candidates with a Bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 1‑2 years of experience in digital marketing or project management.

Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.

Able to work a flexible schedule based on department and company needs.

What We Can Offer You
We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well‑being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Build community by joining one of our Colleague Resource Groups and get involved in volunteer opportunities.

Merchandise discounts

Performance-based incentives

Annual merit review

Employee Assistance Program with mental health counseling and legal/financial advice

Tuition reimbursement

Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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