Advertising Optimization Specialist - Spectrum Reach at Spectrum Charlotte, NC

Advertising Optimization Specialist – Spectrum Reach

Location: Charlotte, NC.

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen.

As an essential team member supporting Account Executives and Account Planners, this position is responsible for providing post‑sale, end‑to‑end workflow support to ensure effective campaign delivery for Spectrum Reach clients. The Specialist plays an essential role in ensuring accuracy and follow‑through of order entry related to advertising campaigns and owns the relationship cross‑functionally as a liaison between fulfillment, Finance, and Operations teams.

We value team players who focus on goals, prioritize tasks, and communicate effectively with internal, external, and client teams.

How You’ll Make an Impact

Oversee all post‑sale activities including campaign execution, reporting, and inventory management for assigned accounts.

Accurately enter all orders for linear and digital advertising schedules.

Review and process orders to ensure that all necessary paperwork is submitted for cross‑functional teams.

Coordinate with Billing to ensure that ad copy scripts are provided and campaigns are appropriately billed.

Work cross‑functionally with the Traffic/Operations team to ensure correct fulfillment of client campaigns.

Manage all ad copy for clients, which includes correct distribution of Traffic Instructions.

Manage campaigns effectively, revise and review inventory appropriately.

Prepare make‑goods for all assigned accounts and issue inventory related notices for campaign delivery.

Effectively communicate with the Account Executive on client campaign status.

Communicate with clients as needed to gain information to run schedules efficiently.

Work proactively with Ad Ops to understand advanced advertising campaign pacing and adjust as appropriate.

Submit any necessary corrections and revisions to ensure seamless campaign execution.

What You’ll Bring to Spectrum Reach
Required Qualifications
Education

Bachelor’s degree in Advertising, Marketing, Public Relations, Journalism, English, or related field, or equivalent work experience.

Experience

2+ years of overall work experience.

1+ year of work experience in advertising sales or similar sales support functions.

Skills

Demonstrated ability to develop positive working relationships with Sales Executives and other cross‑functional support departments.

Ability to adapt to change quickly and prioritize and handle multiple tasks with competing deadlines.

Strong data entry skills and attention to detail.

Experience with computer software including MS Office and spreadsheets with a focus on Excel or Google Sheets.

Preferred Skills

Knowledge of research databases such as Nielsen, Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer, and comScore.

Ability to pull and analyze advanced campaign metric reporting utilizing internal and external tools, e.g., Freewheel and other proprietary tools.

Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans. A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

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