Marketing Communications Specialist

APPLICATION INSTRUCTIONS:CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process . Please do not apply here, apply internally through Workday.CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants .Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants .POSITION SPECIFICSTransportation Services , a unit within Auxiliary and Business Services, is seeking a Marketing and Communications Specialist to support a broad range of transportation-related programs, including campus parking operations, event parking, campus transit, bike programs, fleet services, and campus and community ridesharing initiatives. This position develops and implements marketing and communication strategies across digital, print, web, social media, email, and event promotion channels to increase awareness and support departmental goals.Responsibilities include but are not limited to:Create, edit, and enhance content for websites, articles, feature stories, brochures, newsletters, advertisements, and fact sheetsCoordinate the production of marketing and promotional materials across print, digital, social, and emerging mediaPrepare creative briefs and present concepts to internal clients and stakeholdersEdit and proofread communications for accuracy, clarity, accessibility, and alignment with AP style and University standardsMonitor media coverage and track analytics for websites, social media, and digital campaignsEnsure compliance with accessibility requirements, confidentiality policies, and branding guidelinesTranslate technical or operational subject matter into clear, audience appropriate messagingParticipate in the planning and development of marketing and communications strategies, incorporating research and analyticsPlan and support promotional activities for Transportation Services eventsCollaborate with internal partners, agencies, and vendors on marketing initiativesCommunicate project and campaign status to clients and managementProvide guidance or supervision to part-time or student employees supporting marketing activitiesRequired Competencies:Strong writing, editing, and verbal communication skillsProficiency in marketing strategy, content creation, social media management, and public relationsAbility to manage multiple assignments with minimal supervisionStrong collaboration and interpersonal skillsExperience with analytics tools, accessibility standards, CMS platforms, and digital advertising (preferred)Proficiency with design tools such as Adobe Photoshop, Canva, or similar creative applications for producing visual and digital marketing materialsThis position may require occasional evening, weekend, or outdoor work in support of Transportation Services events and outreach.MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONSBachelor's Degree3+ years of relevant experience; or an equivalent combination of education and experience acceptedRequired Certifications:NoneBACKGROUND CHECKS/CLEARANCESEmployment with the University will require successful completion of background check(s) in accordance with University policies.Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.SALARY & BENEFITSThe salary range for this position, including all possible grades, is $51,000.00 - $74,000.00.Salary Structure - Information on Penn State's salary structurePenn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page .CAMPUS SECURITY CRIME STATISTICSPursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here .EEO IS THE LAWPenn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university’s teaching, research, and service mission.Penn State PoliciesCopyright InformationHotlines
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