Assistant Manager Media Strategy & Planning

As a Assistant Manager Media Strategy & Planning for GMC, you will help drive media strategy and planning for the brand. This opportunity involves supporting several different areas of the brand. You will be charged with driving innovation and pushing the boundaries of emerging media to engage with new and returning customers across national, regional, and local tiers. You will be asked to bring new ideas and strategies that will elevate brand presence and positively influence our relationship to deliver on key media and brand KPIs.

KEY RESPONSIBILITIES

Form the strategic vision and plan for individual nameplates and own the media planning process

Manage our Media AORs and media operations process

Develop fresh insights to drive innovation and keep up with current/future trends in media while enabling a smarter and more effective media strategy and buying decisions

Work effectively with the Brand, Product, and Performance Marketing teams to understand brand initiatives, objectives, and goals to drive the most effective media plans

Effectively own and manage the allotted budget and drive appropriate investments and mix

Integrate media ideas across the Marketing/Sales/Field/CX/Experiential/Branded Entertainment Teams, along with Creative AOR to facilitate the coordinated tiered National, Zone, LMA approach to all media channels

Meet with media partners and evaluate offerings for brand fit

Liaison with GM Research and Performance Marketing in the development of reports, mix models, identify and drive media KPIs across all channels and optimization plans

Develop and foster a strong relationship with MediaOne central experts including Audience, Ad Tech, and channel leads

Create and Lead Test & Learn media initiatives

Present and inform leadership across sales and marketing of media plans

Work with internal stakeholders to identify and implement new media strategies

Monitor and analyze key performance metrics; optimize campaign activities

REQUIRED CORE COMPETENCIES

Forward looking mindset; the ability to spot trends and understand where the industry and opportunity will be in the future

Thinks strategically and navigates effectively through complex situations

Analytical data experience

Ability to deliver results in an ambiguous environment

Strong communication skills and the ability to influence

Excellent research and presentations skills

Takes initiative, is proactive, and composed under pressure

REQUIRED QUALIFICATIONS

Minimum of 5 years of marketing with a preference for media experience and managing one-to-one targeted campaigns

Demonstrated understanding of all areas of media with familiarity with the various media platforms, technology, and processes

Experience working with or for media agencies

Successfully manage multiple projects and deadlines

Demonstrated ability to present including development of a PowerPoint presentation, oral presentation skills and ability to tell a story resulting in decision making

Outstanding oral and written communication

Bachelor’s degree required, preferred in marketing, business or other related fields

PREFERRED QUALIFICATIONS

Knowledge of GM structures and processes

Automotive Experience

Understanding of people-based planning and 1:1 targeting

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