Field Marketing Manager, Growth

Field Marketing Manager, Growth

Encord is seeking a Field Marketing professional with 24 years of experience in event marketing or demand generation within a B2B SaaS or technology company. The role involves developing and executing field marketing strategies, managing events, and ensuring effective lead flow to support sales teams. Candidates should be highly organized, detail-oriented, and capable of managing multiple projects while collaborating with various stakeholders. The position offers a competitive salary, commission, and equity in a rapidly growing startup environment.
Encord promotes a strong company culture with flexible PTO, comprehensive benefits, and opportunities for travel and professional development.
About Us: Encord is the universal data layer for AI that helps 300+ AI teams train and run models on the right data. Our platform indexes, curates, annotates, and evaluates data across the full AI lifecycle, from development through production. Trusted by Woven by Toyota, AXA, UiPath, Zipline, and more. We're an ambitious team of 100+ working at the frontier of AI and have raised $60M in Series C funding from Wellington Management, CRV, Next47 and Y Combinator.
The Role: In this role, you will initially assist in developing multi-touch, multi-dimensional programmes, including events, and over time expand into regional campaign execution. You'll see first-hand how a fast-growing AI company builds a world-class brand and delivers world-class marketing programmes to support our field sales and account management teams. You will report to the VP of Marketing and work with key sales and marketing stakeholders at our San Francisco and London hubs to design and execute the field marketing strategy flawlessly.
What You'll Do:
Develop and execute the Field Marketing strategy based on allocated budget and pipeline targets
Execute a mix of roundtables, workshops, executive events, industry-targeted events, and third-party events to meet and exceed company targets
Exceed registration and attendance targets for virtual and live field events
Manage lead flow from field marketing programmes and events into marketing automation systems and to sales team stakeholders to maximise pipeline generation and conversion
Ensure on-budget execution of programmes with timely and accurate reconciliation with Finance stakeholders
Share best practices and optimise conversion rates across all programmes based on data and feedback
Who We're Looking For:
A highly organised, detail-oriented event marketer who thrives in fast-paced, high-growth environments
Someone who takes full ownership of events end-to-end

from initial brief through to post-event follow-up and pipeline reporting
Comfortable working closely with sales and BDR teams, and understands how events connect to pipeline and revenue
A strong communicator who can manage multiple vendors, stakeholders, and workstreams simultaneously without dropping the ball
Technically curious

willing to learn the product deeply and represent Encord credibly in front of a technical audience
Data-driven and results-oriented, with a habit of setting targets, tracking performance, and iterating on programmes based on what works
Experience Requirements:
24 years of experience in field marketing, event marketing, or demand generation at a B2B SaaS or technology company, with direct ownership of event execution end-to-end
Proven track record of planning and delivering a diverse mix of event formats

including executive roundtables, hosted workshops, and third-party conference sponsorships

from initial brief through post-event follow-up
Experience managing event budgets with full budget authority, including vendor negotiations, reconciliation, and reporting to Finance stakeholders
Familiarity with marketing automation and CRM tools for lead capture, nurture, and attribution; HubSpot experience is a strong plus
Data-driven mindset

comfortable setting registration and attendance targets, tracking performance, and iterating on programmes based on results
Willingness to travel domestically and internationally for onsite event execution
Bonus: Experience marketing developer tools, data infrastructure, or AI/ML products; familiarity with the enterprise AI buyer landscape
Why Encord:
Competitive salary, commission, and meaningful equity in a high-growth start-up
Clear, accelerated growth opportunities as the company scales rapidly
Strong in-person culture: 35 days/week in our newly launched North Beach loft office
Flexible PTO to fully recharge
18 paid vacation days in the U.S. plus federal holidays
Annual learning & development budget
Comprehensive health, dental, and vision coverage
Frequent travel opportunities across the U.S., London, and Europe
Bi-annual company offsites, twice-weekly team lunches, and monthly socials