Marketing & Social Media | Pessoa Coordenadora de Social Media & Community

Marketing & Social Media | Pessoa Coordenadora De Social Media & Community

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing & Social Media | Pessoa Coordenadora De Social Media & Community based in Brazil.
This role is a strategic leadership position responsible for shaping and scaling the social media and community ecosystem of a fast-growing education-focused brand. You will define the vision and execution of organic content across major platforms such as Instagram, TikTok, YouTube, and emerging channels, ensuring strong alignment between brand strategy and audience engagement. Beyond content leadership, you will build and nurture highly engaged communities, transforming followers into loyal brand advocates. The role also involves working closely with creators and influencers to expand reach and strengthen brand presence. As a coordinator, you will lead and develop a team, structure operational processes, and collaborate directly with executive leadership on strategic decisions. This is a high-impact opportunity for a professional who combines creativity, strategic thinking, and hands-on execution in a dynamic, fast-scaling environment.
Accountabilities:

Define and evolve the overall social media and community strategy aligned with brand positioning and growth goals
Lead organic content strategy across Instagram, TikTok, YouTube, and emerging digital platforms
Build, grow, and engage online communities, transforming audiences into active brand advocates
Develop and manage strategic relationships with creators, influencers, and partners
Lead, mentor, and structure the social media and community team, establishing processes and best practices
Collaborate directly with executive leadership to shape brand strategy and positioning
Monitor performance metrics and optimize content and community initiatives based on insights
Requirements:

Proven experience leading Social Media, Community, or Brand Content teams
Strong background in developing and executing content strategies for well-established or fast-growing brands
Experience working with communities, creators, and influencer marketing ecosystems
Solid leadership experience, including team management and operational structuring
Strong understanding of branding, social media metrics, and digital engagement strategies
Ability to combine strategic vision with hands-on execution in a fast-paced environment
Experience managing multiple stakeholders and cross-functional initiatives
Nice to Have:

Experience in education, technology, creator economy, or entertainment sectors
Track record of building online communities from the ground up
Experience in high-growth startups or scale-up environments
Proven cases of viral organic campaigns or high-impact social media activations
Benefits:

Fully remote work model
Paid time off without salary reduction
Meal allowance (Caju benefit card)
Monthly culture allowance
Health insurance (SulAmérica)
Dental plan (AMIL)
Life insurance coverage
Mental health support with free therapy sessions via Zenklub
Gym and wellness access via Wellhub (Gympass)
Learning and development platform access (Fluency SkillUp)
Birthday day off
Full equipment provided for remote work
Additional family and lifestyle benefits (baby gift, flexible dress code)