Mediabistro logo
job logo

Media Manager, Paid Search

Mslgroup · Los Angeles, CA, USA ·

Job type:
Full Time

Paid Search Strategist

Team One is Publicis Groupe's fully integrated media, digital, and communications agency built to help premium brands thrive in a rapidly evolving world. We're known as the 'architects of aspiration' helping luxury brands reach modern affluents and next-gen consumers through culturally fluent strategies and experiences, unmatched access, and the agility to move at the speed of culture.
We're a team of 400+ creators, doers, and difference-makers across six North American officesLos Angeles (our HQ), Dallas, New York, Chicago, Atlanta, and Boise. Together, we're proud partners to iconic brands, including Lexus and the Lexus Dealer Association, Marriott International, The Ritz-Carlton, Barclays, The RealReal, HKS Architects, Metabo HPT, KB Home, Hewlett Packard Enterprise, Mo?t Hennessy, Citi., and Cathay Pacific Airlines.
We take pride in our industry-shaping creativity, connection, and exceptional culture that have been recognized with honors like Fast Company's Best Workplaces for Innovators and Ad Age's Best Places to Work.
About this Position:

An ideal candidate will need to be a self-starter with the knowledge and energy to develop and execute Paid Search strategy & plans. Additionally, you will be capable and confident in presenting to and collaborating with various teams and potentially clients. Manages the planning, execution and reporting of Search account(s) across multiple engines. Collaborates with media leads to develop Search strategy, and then executes and optimizes the Search campaigns in an autonomous work environment. Develops Search roadmaps that include modern Search tactics like audience targeting, bidding automation & testing to help hit campaign KPIs. Responsible for on-going vendor relationship building and collaboration in order to stay current and deliver innovative Paid Search recommendations.
What You'll Do:

Manage daily budget pacing, campaign optimization & roadmap execution
Conduct keyword research, draft ad copy, implement bidding strategies, define audience targeting
Maintain knowledge of industry trends, new Search products, betas, etc.
Perform ongoing performance analysis to identify new opportunities and areas of improvement
Work in Search Ads, Bing Ads, Search Ads 360 and other various Search & reporting platforms
Partner with analytics team to compile reporting for both internal analysis and client review
Collaborate with other media leads for integrated campaign planning, optimization and reporting
Communicate with client(s) regularly to deliver performance results and discuss campaign activity
Work with Search leadership to put together client presentations (i.e. QBRs, Strategy decks, etc.)
Partner with Engine account teams and builds strong relationships with relevant Search vendors
Handle special projects assigned by Search leadership, such as POVs, industry research, etc.
What You'll Bring:

Minimum 2-3 years of experience in Paid Search, preferably at an agency
Bachelor's degree
Ability to collaborate effectively in cross-team settings
Strong degree of accuracy and attention to detail
Embody the characteristics of Team One's Core
Ability to apply critical thinking and analysis in business writing
Excellent verbal and written communication skills
Efficient in Microsoft Excel & PowerPoint
Expert knowledge of Google & Bing, and the Editor tools
Familiarity with Search Ads 360 is desirable
Ability to multi-task and prioritize multiple projects
Automotive or retail media experience is desirable
AdWords Certification is a strong plus
Why It's Great to Work Here:

We live by our C.O.R.E. values: Collaborative - We work together to get better stuff done than we could alone. Optimistic - Honest and confident in our quest forward; believing the impossible is possible. Results-driven - Creativity is always in service of results and never for its own sake. Entrepreneurial - Build something new. Shoot for the moon.
We offer comprehensive benefits and 'work perks' like great options for medical / dental / vision insurance, 401(k) with company matching, unlimited PTO, generous paid parental leave, tuition reimbursement, family forming assistance reimbursement, pet adoption assistance + "pawternity" leave, etc.
We have a hybrid work schedule (4 days a week in office / 1 day from wherever your heart desires). We're part of Publicis Groupe which is a huge global network, so there are many resources that come with that like Business Resource Groups for a variety of communities like Publicis Parents, VivaWomen, Egalit, etc.
We give back to our communities with our annual Day of Good and volunteer opportunities throughout the year. We love to grow our talent and promote from within whenever possible, and we offer professional development trainings and regular structured performance reviews.
We have a lot fun! We have a whole committee called "Team Fun" that plans parties and events for us to celebrate birthdays, holidays, cultural moments, etc. Some recent fun events include a flower bouquet bar, origami lessons, and hearing from creative entrepreneurs at our Moonshot speaker series.