Principal Product Marketing Manager

Role Overview As Principal Product Marketing Manager, you serve as the competitive strategist shaping our story against key players, creating product narratives that position Elliptic as the intelligence platform of choice for institutions at scale.
Responsibilities Own Elliptic’s competitive positioning and market narrative, clearly differentiating our platform from entrenched incumbents and shaping how analysts and customers perceive us
Work with the wider product marketing team to develop and champion a platform-level narrative that ties together Elliptic’s products and data capabilities under a unified theme of digital asset decision intelligence
Build and maintain a real‑time view of local competitor strategy, messaging, and product direction, turning insights into offensive campaigns and sales enablement assets
Partner with Product, Sales, and Marketing leadership to translate this strategy into GTM execution – from launches to enablement to analyst relations
Lead creation of category-defining content that resonates with US customers – thought leadership, customer success stories, and technical deep dives that shift external perception
Act as a visible storyteller and spokesperson for Elliptic’s role in the crypto compliance ecosystem, engaging with field events, media, and analyst briefings
Provide strategic input to pricing, roadmap, and product investments aligned to competitive differentiation and market needs
First 6 Months Achievements Launch an assertive, outward‑facing messaging platform positioning Elliptic as the category leader in digital asset risk intelligence, clearly differentiating us from incumbent competitors
Improve US win rate, pipeline velocity, and competitive displacement, with closed deals where sales cite your GTM and messaging as influential factors
Embed a repeatable GTM rhythm aligned to commercial impact, creating a data‑driven cadence that connects messaging, deal intelligence, and competitive performance reviews
Build internal credibility as the product marketing voice of Elliptic in the US, supporting awareness, adoption, and pipeline growth alongside the regional commercial organization
Lead a successful product launch, equipping global sales teams with clear, compelling messaging and competitive positioning
Comfortably guide global product marketing messaging to ensure alignment with a ‘US first’ strategy
Ideal Candidate Motivated by changing perceptions of an entire category, not just delivering feature‑based marketing
Thrives at the intersection of data, regulation, and innovation – turning complex technical intelligence into clear, bold narratives
Naturally competitive and energized by displacing incumbents through positioning and storytelling
Collaborates seamlessly across time zones and functions, balancing strategic leadership with hands‑on execution
Values integrity, originality, and intellectual rigor as part of your craft
Has a keen ability to shape long‑term positioning while delivering against near‑term demand goals
Comfortable and capable of building trust and collaborative relationships with commercial and product teams and subject matter experts that strengthen cross‑functional execution
Expert adapting, developing, and driving messaging that resonates with our target market, accelerating sales cycles and growing ARR
Skilled at defining and deploying global messaging and product marketing strategy into diverse regional markets, articulating results and insights to global stakeholders
Curious and convicted about the potential of digital assets and the future of financial innovation
Thrives in fast‑paced, cross‑functional teams with global stakeholders
Bonus Points Experience marketing compliance solutions or blockchain analytics platforms
Background in financial services, risk management, or digital assets
Exposure to global scale‑up environments where the company was the challenger, not the incumbent
Familiarity with AI‑enabled market analysis and research tools
Experience working in a high‑growth, global technology environment
Experience in global organisations or geographically distributed teams
Experience scaling brand presence in a high‑growth or Series C+ tech company
Benefits Benefits: change depending on location.
Diversity & Inclusion We are committed to creating a diverse, inclusive and equitable workplace, fostering psychological safety and welcoming all individuals. We celebrate a wide range of backgrounds and identities, ensuring everyone can bring their whole self to work at Elliptic.

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