Lead Copywriter

About Glamnetic
Glamnetic is North America’s #1 Premium Press-On Nail Brand. Founded by Ann McFerran in 2019 with the invention of the world’s first 6-magnet lash, we’ve spent years setting the standard for what press-on nails can be: innovative, long-lasting, and salon-quality at a fraction of the price. With 400+ trend-setting nail designs spanning every shape, length, and aesthetic, we’ve become the ultimate shortcut to stunning nails.

About the Role
Glamnetic is looking for a Lead Copywriter to own the written voice of our brand across every channel we touch. This is a dual role: you'll set the strategic direction for how Glamnetic sounds while also handling the day-to-day copy that drives our business. You'll be the highest-level copy thinker on the team, working directly with a Freelance Copywriter and cross-functionally with growth, creative, and marketing stakeholders to bring the brand to life at every customer touchpoint.

This role reports directly to the Sr. Director of eCommerce & CRM.

This position is full time. We are actively seeking candidates in California & Florida.

What You'll Do
Brand Voice & Strategy

Own and evolve the Glamnetic brand voice: define it, document it, and hold the standard across every written channel and contributor

Develop high-level messaging strategy for product launches, campaigns, and brand moments

Use AI tools to accelerate campaign concepting, messaging exploration, and competitive research; Establish best practices for how the team uses AI in the creative writing process

Collaborate with our Freelance Copywriter, maintaining a consistent quality bar across all contributors & channels

Partner cross-functionally with eCommerce, design, growth, and product teams to deliver integrated, on-brand work

Day-to-Day Copy

Write and edit direct response copy across email, SMS, and push, including promotional campaigns, lifecycle flows, and triggered messages

Own web copy: homepage, landing pages, banners, collection pages, and site navigation

Develop PDP copy that translates product details into compelling, customer-facing language

Write ad copy for paid social, as well as for retention channels such as email, sms, and direct mail

Support product packaging copy, naming, retail channel copy, and Amazon storefront and listing content, as well as branded events/activations

Use AI tools to draft, pressure-test, and iterate on copy faster, while maintaining the same quality bar as work produced from scratch

Proofread and QA all copy assets before they go live

What You'll Bring

5+ years in copywriting, brand writing, or content roles, with beauty, fashion, or lifestyle brand experience strongly preferred

A portfolio that shows range across direct response, brand campaigns, product copy, and digital

Demonstrated experience owning or stewarding a brand voice end-to-end

Strong direct response instincts a.k.a. you know how to write copy that converts without sacrificing brand integrity

Experience working with freelance contributors

Hands-on experience using AI tools to improve brainstorming, research, and writing workflows, with a genuine point of view on how to use them well

Excellent editing skills and the ability to juggle multiple projects in a fast-paced DTC environment

Nice to Have

Familiarity with SEO best practices for web and PDP copy

Background in product or campaign naming

Bonus: Fluency in Spanish, with the ability to write and adapt copy natively across English and Spanish channels

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