Social Media & Content Specialist - Sheffield Village, OH

Position: Social Media & Content Specialist - Sheffield Village, OH

Location: Sheffield Village, OH

Job Id: 3978

# of Openings: 1

W.A. Smith Financial Group | Sheffield Village, OH | Full-Time

About W.A. Smith Financial Group
W.A. Smith Financial Group is an independent Registered Investment Advisory firm dedicated to helping individuals and families nearing or in retirement gain clarity, confidence, and control over their financial future.

Through television, YouTube, educational events, digital content, community outreach, and existing client events, our firm produces a significant amount of educational and brand-focused content every single week. We are looking for the right person to help us amplify that content, grow our brand presence, and help more families discover our firm through social media.

The Opportunity
We are seeking a Social Media & Content Specialist to lead and execute the firm’s organic social media efforts across all major platforms including Facebook, Instagram, LinkedIn, TikTok, X, and YouTube.

This is not a “post graphics and move on” type of role.

We are looking for someone who understands how to:

distribute content strategically

capture attention

build audience trust

help convert attention into meaningful business opportunities

have general understanding of how marketing funnel to lead produced to conversion into sales opportunity works in the B2C space

This role will work closely with the marketing team and leadership team to help grow both the W.A. Smith Financial brand and Bill Smith’s personal brand through consistent, high-quality content distribution and engagement.

If you love social media, content, creativity, storytelling, audience growth, and building something meaningful inside a fast-growing company — this could be a tremendous opportunity.

What You’ll Be Doing
As the Social Media & Content Specialist, you will:

Manage and execute content distribution across all social media platforms

Create social media copy, captions, titles, thumbnails, and posting assets

Schedule and publish content through social scheduling platforms

Support the growth of Bill Smith’s personal brand social presence

Engage with comments, messages, and audience interaction professionally and consistently

Collaborate with the Marketing team on monthly content planning initiatives

Capture organic internal content around the office, events, and community initiatives

Assist with recording YouTube videos, Ascend 360 Insider episodes (weekly video email series), and founder/CEO content

Coordinate with external video editors during post-production

Monitor analytics, engagement, and KPI performance trends

Help improve and optimize the firm’s Content OS over time

Identify opportunities to improve social media reach, engagement, and lead generation

Who We’re Looking For

Hungry, humble, and smart

Organized and proactive

Creative and results-driven

Comfortable working independently

Collaborative and team-oriented

Strong communicator and copywriter

Entrepreneurial mindset with ownership mentality

Interested in growing long-term with a rapidly expanding company

Motivated by impact, not just activity

Required Skills & Experience

Strong understanding of all major social media platforms

Experience with Meta Business Suite and LinkedIn management

Experience using Canva, Adobe Suite, CapCut, and InDesign

Strong copywriting and content creation ability

Familiarity with AI tools such as ChatGPT

Basic camera, lighting, and audio production knowledge

Ability to manage multiple content workflows simultaneously

B2C social media experience is strongly preferred.

Financial services experience is not required.

Work Environment & Expectations

Full-time, in-office role based in Sheffield Village, Ohio

Collaborative team-focused environment

Occasional weekday evening events (typically 1 or fewer per month)

Opportunity for long-term growth as the company expands

Why Join W.A. Smith Financial Group

Be part of a rapidly growing independent advisory firm

Work directly with leadership and the Marketing team

Help build a modern media and content engine inside the financial industry

Make a real impact on firm growth and brand awareness

Help families discover financial guidance that could change their future

Join a company that genuinely values media, content, creativity, and innovation

Compensation

Competitive salary ($60,000–$70,000 range based on experience)

Performance-based bonus opportunities tied to growth and results

Clear expectations, KPIs, and growth opportunity

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