Paid Digital Marketing Manager

EAH is seeking a Digital Marketing Manager that has a demonstrated track record of success managing complex Paid Search campaigns and is ready to define, plan and execute a comprehensive Media strategy across our organization. This position will be based at Z1 Motorsports in Carrolton, GA and reports to the Director, Growth Marketing.

Responsibilities

Day-to-day management of performance campaigns using on advertising platforms such as Google Ads

Improve Google’s PMAX campaign performance through bid and data feed optimization

Manage a multi-million dollar annual spend budget effectively across multiple marketing channels

Prepare and present weekly/monthly metric reports for business stakeholders throughout the organization

Monitor industry news and latest changes that will impact our programs

Partner with Planning / Creative / Brand teams to create cohesive messaging and shopping experience

Perform other tasks and activities as required. Perform all job functions with a positive, professional attitude

Requirements

Developing and executing a Paid Media strategy that helps the organization meet and exceed its EBITDA goals

Building strong relationships with and receiving positive feedback from banner company associates

Increasing our new customer acquisition through a diverse portfolio of Digital Marketing channels

Associate / Bachelor Degree: Marketing, Business, Programming, Engineering, Math, or Related Field

4+ Years Professional and/or Intern Experience in Paid Media (PPC, SEM, Display) and/or Analytics

Strong Analytical and Problem-Solving Skills / Proficient in Microsoft Excel

Desired Skills

Previous Position in Agency / Online B2C / Retail Industry

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