Community Relationship Manager

Overview
Senior Helpers of Annapolis is seeking a motivated, relationship‑driven Business Development Professional to grow our presence and impact within the local senior care community. This role is ideal for someone with experience in the senior home care industry who excels at relationship building, consultative sales, and guiding families through the full care onboarding process while representing a trusted and mission‑driven brand.

Position Summary
This role owns the full client lifecycle, from community outreach and closing through intake, Life Profile Assessment, care plan development, and handoff to Care Operations, ensuring a seamless, compassionate experience for clients, families, and internal teams.

Key Responsibilities
Business Development, Sales & Community Outreach

Generate and close new client leads through proactive outreach, networking, and relationship‑based sales

Develop, maintain, and expand referral partnerships with:

Chambers of Commerce and business associations

Senior living communities and assisted living facilities

Hospitals, rehab centers, social workers, and healthcare professionals

Senior‑focused nonprofits, care organizations, and community groups

Establish a strong and consistent

community footprint

that differentiates Senior Helpers as a trusted local leader in senior care

Represent Senior Helpers of Annapolis at:

Trade shows

Conferences

Community events, presentations, and networking functions

Deliver professional presentations on Senior Helpers services to referral partners and community audiences

Client Intake & Care Planning (End‑to‑End Ownership)

Manage the full client intake and onboarding process, including:

Initial service inquiry follow‑up and discovery conversations

Conducting in‑home Life Profile (needs) Assessments

Prepare individualized care plans in homecare software

Completing and maintaining accurate client profiles in internal systems

Educate clients and families on services, care options, and expectations

Serve as a trusted guide during emotionally sensitive decision‑making moments

Ensure timely, accurate handoff of all intake documentation to the Care team for:

Caregiver matching

Scheduling

Service launch

Team Collaboration & Support

Coordinate closely with the Care team to ensure smooth transitions from sales to service delivery

Assist with occasional operational or community‑based needs as required (e.g., introductions, caregiver meet‑and‑greets, special events)

Track outreach activity, referrals, and sales performance to support growth goals

Work closely with Marketing to:

Support development of outreach and sales materials

Provide feedback from the field to refine messaging and campaigns

Assist with keeping community‑facing marketing relevant and engaging

Actively support brand awareness through professional engagement with community partners, including appropriate social media interaction when applicable

As a growing organization, responsibilities may evolve over time. We are seeking someone who is a true team player—flexible, supportive, and willing to step in where needed to ensure the best outcomes for seniors, families, caregivers, and staff.

Qualifications

Prior experience in the senior home care industry (strongly preferred)

Experience with client assessments and care plan development (preferred)

Proven success in sales, business development, or community outreach roles

Strong networking, presentation, and relationship‑building skills

Empathetic, consultative communication style with families and professionals

Organized, self‑motivated, and performance‑driven

Comfortable working in the field and independently managing a territory

Valid driver’s license, auto insurance and ability to travel locally

Possess a strong business acumen

Must have excellent organizational skills, attention to detail, and the ability to prioritize in a changing environment.

Strong collaboration skills with both subordinate team and corporate partners

Ability to learn software programs quickly.

Why Join Senior Helpers of Annapolis?

Be part of a respected, mission‑driven senior care organization

Play a key role in helping seniors live safely and comfortably at home

Own the full client journey—from first conversation to care launch

Work in a collaborative environment with strong leadership support

Grow professionally within a nationally recognized brand

Additional Benefits:

Commission structure

Company vehicle

Gas card

Paid Time Off

Paid holidays

401(k) company matching

Pay On Demand

Health Insurance

Dental Insurance

Vision Insurance

Short term & Long-term Disability

Life Insurance

Professional development and training opportunities

We are an equal opportunity employer and prohibit discrimination/harassment on the basis of race, color, religion, age, sex, national origin/ancestry, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, marital status, uniformed services status, or any other characteristic protected by federal, state or local laws. We are a Drug-Free Workplace and due to the nature of our work, candidates are expected to successfully pass a background check.

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