VP, Social Media

Location : Los Angeles, CA (on-site)

The VP, Social Media will direct and help oversee a team of 10+, reporting into the CMO. We’re looking for a creative and efficient leader skilled at building and motivating teams, but can also “do” the work and won’t just delegate. This is a roll‑up‑your‑sleeves, entrepreneurial organization top‑to‑bottom requiring vision AND execution abilities.

Duties and Responsibilities
Leadership & Team Management

Manage, mentor, and develop a team of 10+ social media professionals, including hands‑on coaching, performance reviews, and full employee lifecycle management starting from recruitment

Foster a collaborative, high-performance team culture consistent with the organization’s entrepreneurial, roll‑up‑your‑sleeves ethos

Partner closely with the CMO to align social media strategy with broader marketing and organizational objectives

Social Media Strategy & Execution

Own and drive the company’s overall social media strategy across all platforms including YouTube, Instagram, Facebook, X (Twitter), LinkedIn, Spotify, TikTok, Rumble, and other emerging channels

Develop and execute platform‑specific content strategies that grow audience, deepen engagement, and advance the company’s mission of promoting American values through digital media and edu‑tainment

Stay ahead of platform algorithm changes, emerging trends, and best practices — proactively evolving strategy to maintain competitive advantage

Identify, evaluate, and recommend new platforms, tools, and technologies to strengthen the company’s digital presence

Content & Creative Collaboration

Serve as the primary creative and strategic partner to content producers, creative teams, and talent/presenters in the development of multi‑channel social content

Establish and uphold consistent brand voice, tone, and visual identity standards across all social and digital channels

Lead the ideation and execution of social‑first campaigns that support shows, programming launches, fundraising initiatives, and key organizational moments

Community & Audience Engagement

Set strategy and standards for community management, audience engagement, and comment moderation across all platforms

Champion audience growth initiatives, leveraging data and platform insights to identify opportunities to expand reach within the conservative media landscape

Performance, Analytics & Reporting

Own performance accountability across all social content and channels; establish KPIs and benchmarks aligned to organizational goals

Monitor, analyze, and synthesize digital data and social metrics to continuously inform strategic planning and content decisions

Develop and present regular performance dashboards and executive‑level reports to the CMO and leadership team, translating data into clear insights and recommendations

Successful Candidates Will Possess

7‑10+ years of experience within marketing departments – specifically managing social media teams and platforms

Extensive hands‑on social media experience across all platforms

Have successfully managed 7‑10+ direct reports

Strong knowledge of digital marketing (social, brand/PR, digital fundraising/revenue), along with web and mobile savviness

Extensive direct knowledge of social media strategy

Innate understanding of brand and integrated marketing and can roll up their sleeves to initiate, vision and execute on key marketing campaigns

Excellent communication and project management skills

Passion and understanding of not just our vision/mission, but also our presenters/talent, shows, and the conservative media landscape

Salary Range : The salary target for this role is $170,000 - $200,000+. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data. This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.

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