Strategic Alliances Marketing Manager

The Role:
Halcyon is seeking a Strategic Alliances Marketing Manager to execute joint go-to-market initiatives with priority technology partners including Dell, Microsoft, and other key ecosystem partners.

This role ensures joint alliance initiatives are planned and executed in a way that expands Halcyon’s market presence, enables partner sellers, and supports pipeline momentum. The ideal candidate is highly organized, execution-oriented, and comfortable operating in a fast-moving environment where priorities evolve quickly. This person will work cross-functionally to ensure joint initiatives are aligned, visible, and delivering measurable business impact.

Responsibilities
Strategy & Planning

Develop and execute integrated marketing plans with key strategic alliance partners (e.g., Dell, Microsoft, and others)

Translate joint solution value propositions into clear messaging and coordinated campaigns that support awareness, enablement, and demand creation

Identify and activate opportunities to scale Halcyon’s market reach through participation in alliance-led marketing programs and flagship partner initiatives

Build strong relationships with alliance stakeholders and internal leadership to drive alignment and unlock new opportunities

Program Execution & Campaign Management

Drive integrated programs across digital campaigns, executive engagement moments, field activations, content, and partner communications

Own program execution end-to-end — including timelines, readiness, coordination, and performance tracking

Coordinate cross-functional execution to ensure consistency and impact

Support regional teams in activating joint programs through scalable campaign frameworks, tools, and partner-ready assets

Budget & Reporting

Manage co-marketing investments and MDF budgets to ensure programs are aligned to business priorities and delivering measurable outcomes

Monitor and communicate program effectiveness, including partner engagement, campaign adoption, and contribution to pipeline initiatives

Skills and Qualifications
Skills

Experience planning and managing co-marketing programs and investments with strategic alliances

Familiarity with the security market landscape and buyer personas.

Comfortable balancing strategic thinking with hands‑on campaign execution.

Ability to position joint solutions into clear market messaging

High degree of ownership, collaboration, and adaptability in a fast‑paced, growth‑stage environment

Executive presence and confidence engaging senior internal and partner stakeholders

Willingness to travel up to ~20% based on business needs

Qualifications

5–7 years of experience in alliance, partner, or ecosystem marketing within enterprise technology or cybersecurity

Experience supporting global technology alliances (cloud, infrastructure, or security ecosystems) preferred

Proven success building multi‑channel regional and partner campaigns that drive measurable pipeline impact

Strong project management, communication, and relationship‑building skills

Proficiency with Salesforce, HubSpot/Marketo, and campaign/event tools

Benefits

Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents.

Short and long‑term disability coverage, basic life and AD&D insurance plans.

Medical and dependent care FSA options.

401k plan with a generous employer contribution.

Flexible PTO policy.

Parental leave.

Generous equity offerings.

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

The expected base salary range for this position is $150,000 - $175,000. Compensation varies based on a variety of factors which include (but are not limited to) role level, skills and competencies, qualifications, knowledge, location, and experience. In addition to base pay, certain roles are eligible to participate in our bonus or commission plans, as well as our benefits offers, and equity awards.

In accordance with applicable state and federal laws, the range provided is Halcyon’s reasonable estimate of the base compensation for this role. The actual amount may differ based on non‑discriminatory factors such as experience, knowledge, skills, abilities, and location. Base pay is one part of the total package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and equity in the Company.

We understand it takes a diverse team of highly intelligent, passionate, curious, and creative people to develop the exceptional product we are building. Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity employer.

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