Program Manager - Shop App Push Notifications

Job Title:

Program Manager - Shop App Push Notifications

Contract Duration:

6 months, possible extension

Location:

Plano, TX

Work Arrangement:

Onsite

Pay Range:

$62-$67/hour

Responsibilities

Strategy & Planning: Develop and implement a comprehensive push notification strategy aligned with business goals, user segmentation, and personalization.

Execution & Optimization: Oversee the end-to-end process of push notification campaigns, including content creation, A/B testing, scheduling, and performance tracking.

Cross-functional Collaboration: Work closely with marketing, product, engineering, and design teams to ensure seamless execution and alignment with broader app initiatives.

Data Analysis & Reporting: Monitor KPIs (open rates, click-through rates, conversion rates) and leverage insights to refine strategies and improve performance.

Compliance & Best Practices: Ensure all push notifications adhere to industry best practices, privacy regulations, and company policies.

Education Requirement

Bachelor’s degree in Marketing, Business, Communications, or a related field.

Years of Experience

5+ years of experience in digital marketing, product management, or a related role, with at least 2 years focused on push notifications or mobile app engagement.

Preferred Qualifications

Experience with push notification platforms (e.g., Firebase, Braze, OneSignal).

Familiarity with user segmentation and personalization techniques.

Knowledge of A/B testing methodologies and tools.

Top Skills

Project Management: Strong organizational and multitasking skills to manage multiple campaigns and stakeholders effectively.

Data-Driven Decision Making: Proficiency in analyzing performance metrics and using insights to optimize campaigns.

Communication & Collaboration: Excellent verbal and written communication skills to coordinate with cross-functional teams and craft compelling notification content.

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