Associate Brand Activation Manager

Deutsch Family Wine & Spirits (DFWS) is a global wine and spirits company headquartered in Stamford, CT.

Associate Brand Activation Manager
As an Associate Brand Activation Manager, you will support a portfolio of wine brands, including fine wine, executing brand strategies and below‑line programming. You will serve as the day‑to‑day brand steward and support trade and sales initiatives across the portfolio. This position is based in Stamford and requires in‑person collaboration two days per week.

Responsibilities

Own below the line annual programming from briefing through execution, including timelines, asset coordination, cross‑functional alignment, and post‑activation recaps.

Manage day‑to‑day Shopper Marketing Agency coordination, including timelines, inputs, and feedback routing, escalating strategic decisions as needed.

Lead vintage release tracking and wine scoring submissions, including end‑to‑end process ownership and calendar management across portfolio wine brands.

Support the development, publishing, and maintenance of sales and trade materials (trade standards, tools of trade, technical sheets) for key brands.

Serve as a sales liaison by translating brand priorities into clear, timely tools and guidance for the field and ensuring feedback flows back to the brand team.

Manage product information and content updates across internal systems and product apps, partnering with IT as needed (including DASH).

Conduct market and competitive performance analysis using syndicated data, brand research, and competitive assessments to surface actionable insights.

Partner with Insights, Business Intelligence, and Channel Marketing teams to identify growth opportunities and ensure brand standards are upheld across all channels.

Qualifications

Bachelor’s degree in Marketing; MBA preferred.

3+ years of marketing or media agency experience; beverage alcohol industry experience highly valued.

Demonstrated interest in or experience with fine wine, including exposure to varietals, regions, vintages, and trade or PR environments.

Ability to manage multiple brands and priorities across a diverse portfolio in a fast‑paced environment.

Strong project management, organizational, and prioritization skills with high attention to detail and sound judgment, particularly in regulated categories.

Strong analytical capabilities, with experience in syndicated data (IRI) preferred.

Proficient in creating clear, compelling marketing presentations and materials.

Strong interpersonal and communication skills, with the ability to collaborate effectively across all organizational levels.

Entrepreneurial mindset with demonstrated ownership, accountability, and team‑player qualities.

Solid understanding of financial P&L and budget management.

What We Offer

Competitive compensation package.

Robust career development opportunities.

Comprehensive benefits including:

Medical, dental, vision, and life insurance.

Generous Paid Time Off (PTO).

401(k) retirement plan with company match.

Product allowance for sampling DFWS beverages.

Educational support:

Tuition reimbursement.

Post secondary education scholarship program for employees' children.

Wellness benefits:

Gym membership reimbursement.

Employee Assistance Program.

We Value Diversity
At DFWS, we embrace and celebrate the diversity of our team members, our customers, and our communities. We strive to create a work environment that fosters inclusion, respect, and collaboration. Inclusion and diversity are not just goals for us; they are the core of everything we do. We welcome and consider applications from all qualified candidates, ensuring fair and equal opportunities for all.

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