Media Planner

As our name suggests, we’re a full-service marketing company with a decidedly modern twist. We merge fresh thinking and creativity with the latest technology and demand generation strategies to help our clients stand up and stand out in a hyper‑competitive marketing ecosystem. We take a digital‑first, data‑driven approach to everything we do, meaningfully connecting brands to people and measuring and optimizing our efforts every step of the way.

Media Planner
The media team develops and deploys digital media and cross‑channel campaigns. We place a strong emphasis on testing and learning and are looking for individuals who embody this philosophy.

We are seeking a Media Planner who is passionate about staying on top of digital media trends and creating media strategies for our group of clients. The ideal candidate is a positive, innovative self‑starter with an eye for detail, 1‑2 years of experience in planning and executing paid media campaigns, and exposure to major digital marketing platforms, web analytics, and social media platforms (Google, Meta, LinkedIn). The candidate should have an interest in campaign management, reporting, performance analysis, and be passionate about beating performance goals.

The position offers an exciting opportunity to research and plan paid media strategies for Modern Climate’s roster of clients, helping their brands matter.

The salary range for this role is $55,000–$65,000 depending on experience.

Responsibilities

Assist the media team in building and planning media strategies and campaigns, including media targeting research, planning, performance benchmarking, and forecasting.

Own the acquisition of campaign specs and assets and ensure trafficking meets due dates.

Manage day‑to‑day digital media campaigns, ensuring the budget stays on target and performance exceeds benchmarks.

Maintain performance dashboards and generate monthly performance reports, assisting in written insight development and deeper performance analysis.

Use GA4 to monitor and assess digital media traffic to client websites.

Help manage vendor relationships, maintain communication, and foster positive relationships.

Assist the strategy team with research reports, competitive audits, and client briefing documents to gather key insights.

Assist with RFP generation and proposal analysis involving 3rd‑party media vendors such as OOH, radio, and print.

Stay up‑to‑date with the latest technology and best practices affecting the digital media landscape.

Qualifications

1–2 years of experience as an assistant digital media planner, strategist, or similar role.

Good knowledge of digital marketing platforms (Google Ads, Meta Ads Manager, and/or other ad platforms).

1 year of hands‑on experience with paid search and paid social management.

Understanding of media KPIs and their importance across the media funnel.

Experience with digital media reporting and website analytics.

Critical thinker and problem‑solving skills.

Detail oriented.

Good time‑management skills.

Great interpersonal and communication skills.

Degree in Marketing, Digital Technologies, or a related field.

EEO Statement:

We are an equal opportunity employer and encourage applications from all qualified individuals regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability status, or veteran status.

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